Social Media Manager — Opalz Digital
Location: Kozhikode
Employment Type: Full-Time
Department: Marketing
Experience: 2–4 years
Reports To: Marketing Head
About Opalz
Opalz is looking for a creative, strategic, and performance-driven Social Media Manager to take ownership of our social media presence and help build a strong, recognizable digital brand.
This is a crucial hiring role for Opalz. We are looking for someone who can go beyond simply managing social media accounts — someone who understands content, strategy, performance marketing, audience behavior, and brand growth.
Role Overview
As our Social Media Manager, you will be responsible for developing and executing Opalz's Clients social media strategy across relevant platforms. You will combine creative content thinking with performance marketing insights to grow our audience, strengthen brand positioning, generate engagement, and contribute to business growth.
You should be comfortable taking an idea from concept → content → publishing → paid promotion → performance analysis → optimization.
Key ResponsibilitiesSocial Media Strategy
- Develop and execute a comprehensive social media strategy aligned with Opalz's Clients brand objectives.
- Build monthly and quarterly content strategies and calendars.
- Identify relevant trends, content opportunities, and platform-specific growth strategies.
- Define content pillars, audience segments, messaging, and brand voice.
- Continuously experiment with new formats and approaches to improve reach and engagement.
Content Creation & Writing
- Write engaging captions, social media copy, hooks, scripts, ad copy, and campaign content hands-on.
- Develop creative concepts for Reels, posts, carousels, stories, campaigns, and other social formats.
- Work closely with designers, photographers, videographers, influencers, and other creative partners.
- Ensure every piece of content is aligned with Opalz's Clients identity and communication style.
- Have a strong understanding of what makes content clickable, shareable, saveable, and conversion-focused.
Performance Marketing
- Plan and support paid social media campaigns across relevant platforms.
- Understand campaign objectives, audience targeting, creative testing, funnels, and conversion metrics.
- Analyze campaign performance and identify opportunities to improve ROI and acquisition.
- Work with performance marketing teams/agencies where required.
- Use data and insights to continuously improve both organic and paid content.
Analytics & Growth
- Track key social media metrics such as reach, engagement, follower growth, CTR, leads, conversions, CAC/CPA, and ROAS where applicable.
- Prepare regular performance reports with clear insights and actionable recommendations.
- Conduct competitor and market analysis.
- Test different creatives, hooks, formats, audiences, and messaging.
- Turn performance data into better content and marketing decisions.
What We're Looking For
- 2–4+ years of experience in social media management, digital marketing, content marketing, or a similar role.
- Strong hands-on experience in social media strategy building.
- Practical understanding of performance marketing and paid social campaigns.
- Excellent content writing and copywriting skills.
- Strong understanding of Instagram, Facebook, LinkedIn, and other relevant platforms.
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
