Job Title: Performance Marketing Specialist
Location: Gurugram, Haryana
Experience: 5+ Years
Employment Type: Full-Time
Job Summary
We are looking for a Performance Marketing Specialist with 5+ years of experience and a strong background in the Automobile industry. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to drive lead generation, customer acquisition, and business growth.
Key Responsibilities
- Plan and manage campaigns across Google Ads, Meta, YouTube, and other digital platforms.
- Optimize campaigns to maximize ROI, ROAS, and lead generation.
- Monitor campaign performance using Google Analytics, GTM, and Meta Business Suite.
- Conduct A/B testing and optimize landing pages and ad creatives.
- Track and report key marketing metrics such as CPC, CPL, CPA, CTR, and Conversion Rate.
- Collaborate with internal teams to execute high-performing campaigns.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in Performance Marketing.
- Mandatory experience in the Automobile industry.
- Strong expertise in Google Ads, Meta Ads, Google Analytics, and GTM.
- Excellent analytical and communication skills.
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Pay: ₹1,200,000.00 - ₹1,300,000.00 per year
Work Location: In person
