About the Role
We are looking for an exceptional Head – SEO who can build and scale enterprise-level organic growth strategies while leading the organization's complete SEO function. This is not a conventional SEO role. We are looking for someone who understands how search is evolving beyond traditional ranking factors into AI-powered search ecosystems, Large Language Models (LLMs), entity-based search, semantic search, and Google's latest algorithmic changes.
The ideal candidate should be capable of independently owning technical SEO architecture, driving AI-led search optimization, mentoring high-performing teams, and influencing product, engineering, and content teams to achieve measurable business growth.
This role demands an individual who combines deep technical expertise with business acumen and has successfully managed SEO for large-scale websites with millions of pages or high-volume traffic.
Key ResponsibilitiesEnterprise SEO Strategy
- Own and lead the complete SEO roadmap across multiple digital properties.
- Develop long-term organic growth strategies aligned with revenue objectives.
- Build scalable SEO frameworks capable of handling enterprise-level websites.
- Drive SEO as a business function rather than just a marketing channel.
- Lead cross-functional collaboration with Engineering, Product, Content, Analytics, UX, and Marketing teams.
Advanced Technical SEO
Must have hands-on expertise in:
- Crawl Budget Optimization
- Crawl Trap Identification & Resolution
- Log File Analysis
- Advanced Indexation Management
- XML Sitemap Optimization
- Robots.txt Optimization
- Canonicalization Strategy
- JavaScript SEO
- Rendering & Hydration Issues
- Server-side Rendering (SSR)
- Client-side Rendering (CSR)
- Dynamic Rendering
- Headless CMS SEO
- Faceted Navigation Optimization
- Pagination Strategy
- International SEO
- hreflang Implementation
- Structured Data & Schema Architecture
- Core Web Vitals Optimization
- CDN Optimization
- Cloud Infrastructure considerations impacting SEO
- HTTP Status Code Management
- Redirect Architecture
- URL Parameter Handling
- Duplicate Content Resolution
AI-Powered SEO & Modern Search
The candidate must have practical experience working with modern AI search technologies, including:
- Large Language Models (LLMs)
- ChatGPT
- Gemini
- Claude
- Perplexity AI
- Search Generative Experience (SGE)
- AI Overviews
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI Optimization (AIO)
- Entity-Based SEO
- Semantic Search
- Knowledge Graph Optimization
- Vector Search Fundamentals
- Retrieval-Augmented Generation (RAG) concepts (preferred)
- AI-assisted content workflows
- Prompt engineering for SEO use cases
- AI-powered keyword clustering and topical authority development
Google Algorithm Expertise
Must possess deep understanding of:
- Google Core Updates
- Helpful Content System
- SpamBrain
- RankBrain
- BERT
- MUM
- Neural Matching
- Passage Ranking
- E-E-A-T Framework
- YMYL Guidelines
- Freshness Algorithms
- Link Spam Updates
- Product Review Updates
- Mobile-First Indexing
- AI Overviews impact on organic traffic
The candidate should have successfully recovered websites from algorithm penalties and traffic drops.
User Experience & Behavioral SEO
Strong understanding of:
- User Intent Mapping
- Search Journey Optimization
- Click Depth Analysis
- Scroll Behaviour
- Heatmap Analysis
- User Engagement Metrics
- Dwell Time
- Pogo Sticking Analysis
- Bounce Rate Optimization
- Conversion Path Optimization
- CTA Mapping based on Page Intent
- Search Funnel Optimization
Must understand how behavioral signals influence SEO performance.
Analytics & Performance Intelligence
Expert-level knowledge of:
- Google Analytics 4
- Google Search Console
- Looker Studio
- BigQuery (preferred)
- Ahrefs
- SEMrush
- Screaming Frog
- Sitebulb
- Botify (preferred)
- OnCrawl (preferred)
Should be capable of:
- Building executive dashboards
- Performing deep page-level performance analysis
- Measuring content decay
- Identifying ranking opportunities
- Forecasting organic growth
- Measuring SEO ROI
Content & Topical Authority
Lead content strategy through:
- Search Intent Mapping
- Topic Cluster Strategy
- Content Pruning
- Content Refresh Strategy
- Entity Optimization
- Internal Linking Architecture
- Knowledge Hub Development
- Featured Snippet Optimization
- AI-assisted Content Optimization
Leadership Responsibilities
- Build and mentor a high-performing SEO team.
- Establish SEO processes and governance.
- Work closely with Product Managers and Engineering teams.
- Present SEO strategy and business impact to senior leadership.
- Drive innovation across SEO, AI, and digital growth initiatives.
- Manage external agencies and SEO technology partners.
Required Qualifications
- Bachelor's degree in Engineering, Computer Science, Marketing, or a related discipline.
- Master's degree is preferred.
- 10–15+ years of hands-on SEO experience, including at least 5 years in a leadership role.
- Proven experience managing enterprise websites or high-traffic e-commerce platforms.
- Demonstrated success in significantly increasing organic traffic, conversions, and revenue.
Mandatory Technical Skills
Candidates must demonstrate expertise in:
- Technical SEO
- JavaScript SEO
- Crawl Budget Optimization
- Crawl Trap Identification
- Log File Analysis
- Cloud Infrastructure (AWS, Azure, or GCP) and its impact on SEO
- Core Web Vitals
- Structured Data
- Entity SEO
- AI Optimization (AIO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Large Language Models (LLMs)
- AI Overviews
- Google Core Updates
- Semantic Search
- Knowledge Graph
- User Journey Optimization
- Pogo Sticking Reduction
- Crawlability & Indexation
- Website Architecture
- Technical Audits
- SEO Automation
- Python or SQL for SEO analysis (preferred)
Preferred Experience
Experience working with:
- Enterprise SEO
- Large E-commerce Websites
- Marketplace Platforms
- SaaS Platforms
- International SEO
- Multi-language websites
- Shopify Plus
- Magento
- Headless Commerce
- React, Next.js, Angular, Nuxt.js environments
Key Performance Indicators (KPIs)
- Organic Revenue Growth
- Organic Traffic Growth
- Increase in Non-Branded Traffic
- Technical SEO Health Score
- Crawl Efficiency
- Indexation Quality
- Core Web Vitals Performance
- AI Search Visibility
- Featured Snippets
- Topical Authority Growth
- Keyword Share of Voice
- Organic Conversion Rate
- Content Performance
- Reduction in Crawl Errors
- Reduction in Pogo Sticking
- Increased User Engagement
- Faster Indexation of New Pages
Pay: ₹2,000,000.00 - ₹3,500,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund
Work Location: In person
