Job Description – Assistant Manager – Marketing (Kraft Paper Division)
Position:Assistant Manager – Marketing
Department: Sales & Marketing
Reporting To: Sales Head
Location: Corporate Office (Travel Required)-Hyderabad
Job Summary
The Assistant Manager – Marketing is responsible for identifying and developing new business opportunities in the Kraft Paper market while maintaining strong relationships with existing customers. The role involves generating leads, visiting prospective customers, arranging meetings, coordinating with the Sales Head and ensuring customer satisfaction to maximize sales and repeat business.
Key Responsibilities
Business Development
Identify and approach new customers for Kraft Paper products across assigned territories.
Conduct regular market visits to understand customer requirements and identify business opportunities.
Generate qualified leads through field visits, industry references, networking, exhibitions, and market intelligence.
Schedule customer meetings and product presentations with the Sales Head.
Prepare customer visit reports and maintain a lead pipeline.
Customer Relationship Management
Build and maintain long-term relationships with existing customers.
Conduct periodic visits to existing customers to understand future requirements and improve customer satisfaction.
Coordinate with customers for repeat orders and order forecasting.
Resolve customer queries by coordinating with production, dispatch, and quality teams.
Collect customer feedback and recommend improvements.
Market Intelligence
Monitor competitor activities, pricing trends, product developments, and market demand.
Identify new industries and market segments for Kraft Paper sales.
Share market insights and business opportunities with management.
Reporting & MIS
Maintain daily visit reports, enquiry tracker, customer database, and sales pipeline.
Submit weekly and monthly business development reports.
Track enquiry-to-order conversion and customer retention.
Key Performance Indicators (KPIs)
Number of new customer visits per month.
Number of new enquiries generated.
Qualified leads converted into orders.
New customer acquisition.
Repeat business from existing customers.
Revenue generated from new accounts.
Customer retention percentage.
Customer meeting schedules completed with Sales Head.
Collection support and outstanding follow-up.
Accuracy and timeliness of MIS reports.
Qualifications-Bachelor's Degree in Marketing, Business Administration, or any Graduate.
MBA (Marketing) preferred.
Experience:4–8 years of experience in B2B marketing or sales.
Experience in the Kraft Paper, Packaging Paper, Paper Board, Corrugated Box, or Packaging industry is preferred.
Skills Required:
Strong business development and negotiation skills.
Excellent communication and presentation skills.
Customer relationship management.
Market analysis and competitor tracking.
Good knowledge of MS Excel, Word, and PowerPoint.
Ability to travel extensively for customer visits.
Strong coordination and follow-up skills.
Valid driving licence preferred.
Key Competencies
Result-oriented mindset.
Relationship building.
Commercial awareness.
Problem-solving ability.
Planning and execution.
Team collaboration.
High level of integrity and professionalism.
Work Location: In person
