Job Description – SEO Executive
Location: Mohali, Punjab
Industry: Digital Marketing Agency
Experience: 1–3 Years
Salary: Up to ₹30,000 per month
Employment Type: Full-Time
About the Role
We are looking for a results-driven SEO Executive to join our digital marketing team. The ideal candidate should have hands-on experience in on-page, off-page, technical, and local SEO, with a strong understanding of how search engines work and how to improve website visibility, rankings, traffic, and conversions.
Key Responsibilities
- Develop and execute effective SEO strategies based on client objectives and business goals.
- Conduct comprehensive keyword research and identify relevant search opportunities.
- Perform On-Page SEO, including:
- Meta titles and descriptions
- Header tags and content optimisation
- URL optimisation
- Internal linking
- Image optimisation
- Keyword placement and content optimisation
- Manage Off-Page SEO, including link-building, backlink acquisition, outreach, directory submissions, and relevant promotional activities.
- Conduct regular technical SEO audits and identify issues affecting website performance and rankings.
- Monitor website rankings, organic traffic, backlinks, indexing, and overall SEO performance.
- Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
- Conduct competitor analysis and identify opportunities to improve search visibility.
- Coordinate with Content Writers, Developers, Social Media, and other teams for SEO requirements.
- Create and maintain SEO reports with key performance metrics and actionable insights.
- Optimise websites for local SEO, including Google Business Profile and local search visibility where required.
- Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, and website structure.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
- Ensure SEO activities are aligned with the latest search engine guidelines.
Requirements
- 1–3 years of experience in SEO, preferably within a digital marketing agency.
- Strong understanding of On-Page, Off-Page, Technical, and Local SEO.
- Good knowledge of keyword research and competitor analysis.
- Hands-on experience with Google Search Console and Google Analytics.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Ubersuggest, etc.
- Basic understanding of HTML, website structure, URLs, redirects, and technical SEO concepts.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Willingness to learn and adapt to changing SEO algorithms and trends.
Key Performance Indicators (KPIs)
- Improvement in targeted keyword rankings
- Growth in organic traffic
- Improvement in website visibility and impressions
- Quality and growth of backlinks
- Organic lead/conversion growth
- Successful implementation of on-page and technical SEO recommendations
- Timely completion of SEO deliverables and monthly reports
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
