About the Role
At DBaaS, we empower enterprise clients with cutting-edge cloud infrastructure, custom software, IT managed services, and modern digital solutions. We are seeking an analytical, creative, and results-driven Digital Marketing Specialist with 2+ years of experience to join our remote team.
In this role, you will take ownership of multi-channel marketing initiatives—driving organic and paid performance across SEO, PPC, content strategy, social media, and conversion optimisation to generate qualified leads and elevate our global brand presence.
Key Responsibilities
1. Campaign Strategy & Lead Generation
- End-to-End Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns (PPC, LinkedIn Ads, Google Ads, SEO, and email marketing) to generate high-quality B2B leads.
- SEO & Content Marketing: Drive organic growth by conducting keyword research, executing on-page/technical SEO optimisations, and collaborating on high-converting landing pages, blog posts, and case studies.
- Social Media & Brand Awareness: Manage our corporate social channels (LinkedIn, Twitter/X, YouTube) to build brand authority and drive consistent engagement through technical and industry-focused content.
2. Data-Driven Marketing & Optimisation
- Performance Analytics: Own marketing metrics and reporting. Track CAC, ROI, conversion rates, and campaign TAT using Google Analytics, Google Search Console, and marketing automation tools.
- Conversion Rate Optimisation (CRO): Conduct A/B testing on landing pages, ad creatives, and call-to-actions to maximise conversion funnels.
- Stakeholder Alignment: Conduct regular syncs with leadership and sales teams to report on lead pipelines, ROI, and performance insights, ensuring marketing strategies align with business goals.
- Market & Competitor Intelligence: Stay up to date on tech industry trends, competitor positioning, and emerging digital marketing tools to maintain a strategic advantage.
Eligibility Criteria & Qualifications
- Experience: Minimum 2 years of hands-on experience in digital marketing, ideally within B2B, IT services, SaaS, or tech startups.
- Technical Proficiency: Demonstrated experience running Google Ads, LinkedIn Ads, and managing SEO toolstacks (e.g., Ahrefs, SEMrush, Google Analytics 4, Search Console).
- Content & Copywriting Skills: Strong ability to write engaging, concise ad copy, landing page content, and social media posts tailored to a tech-savvy business audience.
- Data-First Mindset: Strong analytical and problem-solving skills with a proven track record of using data to optimise marketing performance and reduce CAC.
- Communication & Collaboration: Excellent written and spoken English skills with the confidence to present campaign performance and insights to stakeholders.
- Remote Readiness: Self-directed, highly organised, and proficient with remote collaboration platforms (Google Workspace, Slack, CRM tools).
Benefits & Perks
- 100% Remote / Work-from-home flexibility.
- Competitive compensation package with performance incentives.
- Generous paid time off and holiday allowance.
- Continuous learning opportunities and access to premium marketing tools.
- Collaborative, fast-paced, and innovation-driven company culture.
Pay: ₹15,000.00 - ₹300,000.00 per month
Work Location: Remote
