Job Description
About CKA Birla Group: -
The CKA Birla Group, is an Indian multinational conglomerate with a multibillion-dollar revenue. With over 35,000 employees, the group operates more than 50 manufacturing facilities across India and the world, with a presence in diverse sectors including technology, automotive, home and building and healthcare.
The CKA Birla Group continuously adapts to stay ahead in a changing world. By harnessing technology and investing in people and digital transformation, the Group consistently remains agile and delivers profitable growth. Viewing value creation through a global lens, our companies operate without borders.
The CKA Birla Group companies include Birlasoft, GMMCO, National Engineering Industries (manufacturer of NBC Bearings), BirlaNu (formerly HIL), Orient Electric, CK Birla Healthcare (CK Birla Hospitals and Birla Fertility & IVF), Orient Paper, AVTEC and Neosym Our companies share a common purpose of serving customers, partners and communities to create long term value through trust-based relationships.
Orient Electric Limited is a leading Indian consumer electrical equipment company with a strong presence across Fans, Lighting, Home Appliances, and Switchgear & Wiring Accessories. Part of the diversified CKA Birla Group, Orient Electric combines a rich legacy with a forward-looking approach focused on innovation, quality, and customer-centricity.
With state-of-the-art manufacturing facilities, a robust pan-India distribution network, and a growing international footprint, the company serves both B2C and B2B segments, delivering energy-efficient and technologically advanced solutions. Orient Electric is known for its strong brand equity, design-led products, and commitment to sustainability.
At Orient Electric, people are at the core of the organization’s growth journey. The company offers an entrepreneurial work environment that encourages ownership, collaboration, and continuous learning, enabling employees to build meaningful careers while contributing to business excellence and market leadership.
KEY RESPONSIBILITIES: -
1. Business Development
- Identify and develop new business opportunities in the professional lighting segment, especially for SITC-based projects.
- Build strong relationships with builders, developers, architects, consultants, electrical contractors, government, and institutional customers.
- Map potential turnkey projects and generate leads in infrastructure, industrial, and government segments.
2. Project Sales Management
- Manage the end-to-end sales cycle for SITC lighting projects including design discussions, solution proposal, and order closure.
- To secure orders from NHAI Contractors on SITC basis, government departments for high value street and flood lighting contracts, EPC contractors, builders etc.
- Prepare and present techno-commercial proposals, tenders, and quotations in coordination with the design and technical teams.
- Participate in tender submissions, negotiations, and contract finalization.
3. Customer Relationship Management
- Establish and maintain strong relationships with key decision-makers and influencers within the project ecosystem.
- Conduct regular customer meetings to understand upcoming project pipelines and requirements.
- Ensure high levels of customer satisfaction and repeat business.
4. Coordination for Project Execution
- Work closely with design, supply chain, and project execution teams to ensure timely delivery and implementation.
- Monitor project timelines related to supply, installation, design, and commissioning.
- Address customer concerns and ensure smooth project completion.
5. Market Intelligence
- Track market trends, competitor activity, and new project opportunities in the lighting and electrical industry.
- Provide insights to support business planning and product positioning.
6. Target Achievement
- Achieve assigned sales targets, order booking, and revenue goals for SITC projects.
- Maintain a strong sales pipeline and accurate forecasting.
7. Product Segments
- High mast and poles, façade, decorative poles
- BE/B.Tech in Electrical and Electronics Preferred
- 10–15 years of experience in B2B or project sales or SITC projects, preferably in lighting, electrical products, or building solutions.
- Experience in handling solar based SITC projects shall be preferred.
- Must have experience in Pre tender and spec-in activity with the clients.
- Project sales and tender management
- Strong negotiation and stakeholder management
- Understanding of lighting solutions and project execution
- Commercial acumen and contract management
- Relationship building and networking
