Digital Marketing Specialist – Job ProfileJob Title
Digital Marketing Specialist
Job Summary
A Digital Marketing Specialist plans, executes, and optimizes online marketing campaigns to increase brand awareness, generate leads, drive website traffic, and improve sales. The role involves managing digital channels such as search engines, social media, email, websites, and paid advertising while analyzing campaign performance to maximize ROI.
Key Responsibilities1. Digital Marketing Strategy
- Develop and implement digital marketing strategies.
- Plan monthly and quarterly marketing campaigns.
- Identify target audiences and customer personas.
- Coordinate with sales and business development teams.
2. Search Engine Optimization (SEO)
- Perform keyword research.
- Optimize website content for search engines.
- Improve website rankings on Google.
- Monitor SEO performance using analytics tools.
3. Search Engine Marketing (SEM/PPC)
- Create and manage Google Ads campaigns.
- Optimize PPC campaigns for better ROI.
- Manage budgets and bidding strategies.
- Track conversion rates and campaign performance.
4. Social Media Marketing
- Manage Facebook, Instagram, LinkedIn, X, and YouTube.
- Create engaging posts and campaigns.
- Grow followers and community engagement.
- Run paid social media advertisements.
5. Content Marketing
- Write blogs, articles, email newsletters, and website content.
- Create marketing copy for advertisements.
- Coordinate graphic design and video content.
- Maintain a content calendar.
6. Email Marketing
- Design email campaigns.
- Build customer mailing lists.
- Automate email sequences.
- Analyze open rates, click rates, and conversions.
7. Website Management
- Update website content.
- Improve landing pages.
- Ensure website usability and performance.
- Coordinate with web developers when required.
8. Analytics & Reporting
- Monitor website traffic.
- Analyze campaign performance.
- Prepare weekly and monthly reports.
- Recommend improvements based on data.
9. Lead Generation
- Generate qualified leads.
- Create landing pages and lead magnets.
- Optimize conversion funnels.
- Support CRM and marketing automation.
10. Brand Management
- Maintain brand consistency across digital platforms.
- Monitor online reputation.
- Respond to customer reviews and feedback.
Required SkillsTechnical Skills
- SEO
- Google Ads
- Meta Ads Manager
- Social Media Marketing
- Email Marketing
- Content Marketing
- Google Analytics (GA4)
- Google Tag Manager
- WordPress
- Canva
- Basic HTML/CSS (preferred)
- AI tools (ChatGPT, Gemini, Claude, Midjourney, etc.)
Soft Skills
- Excellent communication
- Creative thinking
- Analytical mindset
- Problem-solving
- Time management
- Team collaboration
- Attention to detail
Education
- Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field.
- Digital marketing certifications are an advantage.
Preferred Certifications
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- HubSpot Content Marketing Certification
- HubSpot Email Marketing Certification
- Semrush SEO Certification
Key Performance Indicators (KPIs)
- Website traffic growth
- Organic keyword rankings
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Customer acquisition cost (CAC)
- Conversion rate
- Social media engagement
- Email open and click-through rates
- Lead generation targets
- Revenue generated from digital campaigns
Software & Tools
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- Canva
- Adobe Photoshop (optional)
- WordPress
- Mailchimp
- HubSpot
- SEMrush
- Ahrefs
- Buffer or Hootsuite
- Microsoft Excel
- ChatGPT and other AI productivity tools
Typical Daily Activities
- Review campaign performance dashboards.
- Monitor Google Ads and social media ads.
- Publish and schedule content.
- Optimize SEO and website pages.
- Analyze marketing metrics.
- Generate and nurture leads.
- Coordinate with sales and creative teams.
- Prepare performance reports.
- Test and improve landing pages and ad creatives.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
