job description:
Core Purpose
A dual-channel role responsible for planning, creating, and managing content across both digital platforms and physical print media to build brand authority and drive audience engagement.
Key Responsibilities
- Integrated Strategy: Build and maintain unified editorial calendars linking digital campaigns with print releases.
- Digital Content: Write, edit, and optimize web pages, blogs, email marketing, and social posts using SEO best practices.
- Print Production: Develop copy and layouts for magazines, brochures, catalogs, and event collateral while coordinating pre-press formatting with designers and print vendors.
- Brand & Quality Control: Maintain brand voice, messaging guidelines, and editorial standards across all media.
- Performance Tracking: Analyze performance using Google Analytics 4, social metrics, and print response pathways (like custom QR codes) to refine future strategies.
Key Qualifications
- Experience: 2-5+ years in content strategy, editorial, or copywriting covering both print and digital touchpoints.
- Digital Tools: Proficiency with CMS platforms (WordPress/Webflow), SEO suites (Ahrefs/SEMrush), and Google Analytics.
- Print Skills: Understanding of pre-press workflows (CMYK, bleeds, resolution standards) and InDesign collaboration.
- Core Competencies: Exceptional writing and proofreading, cross-team project management, and cross-channel content repurposing.
Pay: ₹18,000.00 - ₹22,000.00 per month
Work Location: In person
