We are a team of cloud enthusiasts, keen and spirited to make the latest cloud technologies work for you.
Rapyder is an agile, innovative company that makes Cloud work for you. With a young, passionate team and expertise in Cloud Computing Solutions, Big Data, Marketing & Commerce, DevOps, and Managed Services, Rapyder is the leading provider of Strategic Cloud Consulting. Solutions provided by Rapyder are seamless, secure, and scalable. With headquarters in Bangalore, sales & Support offices located in Delhi, and Mumbai, we ensure optimal technology solutions to reduce costs, streamline business processes and gain business advantages for our customers.
The Role
The Senior Marketing Manager role at Rapyder owns the account marketing, demand generation, events & digital. You will architect and execute ABM programmes, drive events from strategy to sales handoff, and plan & execute EDM / Digital campaigns - all with one lens: funnel & revenue contribution with an ROI focus.
What You'll Own
1. Events & Field Marketing: Own the end-to-end events calendar across North, South & West: incubator events, webinars, ERTs, experiential formats, and large-format industry conferences: Objectives, Logistics & ROI.
2. Demand Generation: Build and execute integrated demand gen programmes across segments (Startup, Scale, Enterprise, SMB-Azure) that create accounts opened, meetings booked, and pipeline
3. ABM (Account Based Marketing): Run targeted account-based plays on dark and dark-focus accounts; own 1:1 and 1:few formats including executive micro-events, bespoke outreach, and intent-led sequencing in close coordination with Sales and SDR.
4. EDM & Digital Outreach: An AI first, oversee persona-driven EDM and WhatsApp campaigns (domestic + international) via the EDM Specialist; ensure email, drip, and digital flows are integrated with events and ABM
5. Agency & Partner Management: Manage agency DG campaigns, OEM co-marketing activations (AWS, Microsoft), and partner-led events; own vendor relationships and ensure proof of execution on every engagement.
6. Budget & MDF Management: Own the marketing budget across channels; manage MDF utilisation, claim timelines, and ROI accountability: every rupee spent must trace back to pipeline.
7. Cross-Functional Alignment: Work closely with BDR/SDR, Sales Group Account owners, and the brand team; ensure every campaign ends with a meeting-ready lead, an account opened, or a deal progressed.
8. Funnel Ownership & Reporting: Own overall marketing-sourced and marketing-influenced funnel targets; build and present weekly scorecards to CMO covering channel-wise funnel, meetings, and OB contribution.
What We're Looking For:
6–9 years in B2B / Tech marketing with a clear experience in Digital, Events, Field Marketing, ABM etc.
AI First Approach: It's the default operating mode. Every campaign, brief, and report should have AI in the workflow before it reaches a human.
Demonstrated ownership of funnel targets - own your funnel numbers, not just your campaign metrics
Hands-on events execution experience: you've briefed a vendor, managed a booth, and done the SDR handoff debrief after
Experience in planning and execute EDM campaigns: you set the brief, review the output, own the number
Bonus: AWS or Microsoft co-marketing / MDF management experienc
