Senior Social Media Manager
Location: Jaipur, Rajasthan
Experience: 9+ Years
Employment Type: Full-time
About GemsNY
GemsNY is a globally recognized luxury gemstone and fine jewelry brand with over 35 years of excellence. We are looking for an experienced Senior Social Media Manager who can lead our social media strategy, build a strong digital brand presence, and drive measurable business growth through creative storytelling and performance marketing.
Key Responsibilities
- Develop and execute end-to-end social media strategies aligned with business objectives.
- Manage both organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
- Plan, manage, and optimize social media advertising budgets to maximize ROAS and conversions.
- Lead content strategy, campaign planning, copy direction, video concepts, and storytelling.
- Collaborate with Creative, Performance Marketing, SEO, E-commerce, and Product teams to execute integrated campaigns.
- Identify social trends, competitor activities, and growth opportunities to strengthen brand positioning.
- Build and manage influencer partnerships and creator collaborations.
- Monitor campaign performance and optimize strategies using data and analytics.
- Track key metrics including Engagement Rate, Reach, Impressions, CTR, Conversion Rate, Revenue, ROAS, and Website Traffic.
- Ensure consistent luxury brand messaging across all social channels.
- Mentor and guide the social media team while driving innovation and best practices.
Required Skills
- 9+ years of experience in Social Media Marketing or Digital Marketing.
- Strong experience managing Meta Ads, LinkedIn Ads, Pinterest Ads, and YouTube campaigns.
- Proven expertise in social media strategy, content marketing, and performance marketing.
- Hands-on experience managing advertising budgets and achieving ROAS targets.
- Excellent understanding of luxury branding, customer engagement, and digital storytelling.
- Strong analytical skills with experience using Google Analytics, Meta Business Suite, and social media analytics tools.
- Experience working with influencers and creator marketing campaigns.
- Excellent communication, leadership, and project management skills.
Preferred Experience
- Luxury, Jewelry, Fashion, Beauty, Lifestyle, or Premium Consumer Brands.
- International or global brand marketing experience.
- Experience with AI-powered content creation and social media automation tools.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Revenue from Social Media
- Engagement Rate
- Website Traffic
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Community Growth
- Campaign ROI
- Brand Awareness
Pay: ₹50,000.00 - ₹90,000.00 per month
Benefits:
Work Location: In person
