Position: Digital Marketing Executive
Location: Gurugram
Job Summary
We are looking for a results-driven Digital Marketing Executive with hands-on experience in Google Ads, Meta Ads (Facebook & Instagram Ads), SEO, and performance marketing. The ideal candidate should have strong analytical skills, campaign optimization expertise, and the ability to drive qualified leads through data-driven digital marketing strategies.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns to maximize ROI and lead generation.
- Manage PPC campaigns including Search, Display, Shopping, and Remarketing.
- Monitor campaign performance, optimize bids, budgets, keywords, and audience targeting for improved conversions.
- Develop and implement SEO strategies, including keyword research, on-page optimization, and link-building activities.
- Analyze website and campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
- Conduct A/B testing for ad creatives, landing pages, and campaign targeting to improve campaign performance.
- Create and manage social media campaigns that enhance brand awareness and customer engagement.
- Collaborate with designers, content creators, and developers to deliver high-performing digital marketing campaigns.
- Generate regular performance reports and provide actionable insights for continuous campaign improvement.
- Stay updated with the latest trends, algorithms, and best practices in digital marketing, Google Ads, and Meta Ads.
Required Skills & Qualifications
- Graduate in Marketing, Business, or any relevant discipline.
- Proven experience as a Digital Marketing Executive or in a similar digital marketing role.
- Strong hands-on experience with Google Ads and Meta Ads campaign management.
- Good understanding of Performance Marketing, PPC, SEM, SEO, and lead generation strategies.
- Proficiency in Google Analytics, Google Tag Manager, Meta Business Suite, and SEO tools.
- Excellent analytical, communication, and problem-solving skills.
- Basic knowledge of Canva, content marketing, and copywriting is an added advantage.
Preferred Skills
- Experience with conversion tracking, pixel implementation, and campaign optimization.
- Ability to manage multiple campaigns while meeting performance goals.
- Strong attention to detail and a data-driven approach to digital marketing.
Why Join Us?
- Fast-paced and growth-oriented work environment.
- Opportunity to work on high-budget Google Ads and Meta Ads campaigns.
- Professional development and career growth opportunities.
- Collaborative and innovative team culture.
Pay: ₹27,000.00 - ₹33,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Provident Fund
Work Location: In person
