JOB DESCRIPTION
Manager – Strategy
Key Requirements:
Work experience - 4 to 7.5 years
Skill set - Brand strategy, Campaign execution, Team Management, Verbal, written and
visual presentation, Effective communication, Crisis management
Understanding of brand briefs, managing a team of juniors with multiple projects and
delivering campaigns.
Key Responsibilities:
The ability to think about clients' problems with regards to the objectives to be achieved
through Digital Media (on various Digital platforms like Facebook, Twitter, YouTube,
Pinterest, Instagram, Mobile) and devise solutions through digital channels as and when
required.
Understanding of various industries and business categories and/or the ability to grasp
knowledge about these industries while onboarding or pitching to a new client
Understanding the brief and creating brand strategies that align and support clients
digital business plans to align with current campaigns and to plan for
Direct the team to conduct thorough research on assigned brands/projects/pitches also
including but not limited to new trends, on-going campaigns, digital innovation
Manage timely delivery of campaign-level briefs, lead creative strategy projects and
maintain high quality on presentations
Craft interesting and disruptive concepts for various requirements.
Collaborate with cross functional teams to brainstorm/ ideate for brand campaigns.
Making presentation decks on a daily/weekly basis along with the juniors, effectively
QC’ing the same before submission and review
Attending in-person / virtual client meetings to present, pitch strategies & decks
formulated by the team
Provide qualitative and relevant guidance to the team on projects.
Besides Client briefing, identify opportunities and/or challenges in a business where
online assets can provide a solution, identifying the unmet needs and goals of the
clients.
Monitor Digital & New Media industry trends and competitor offerings to identify
potential business avenues and improve current offerings.
Strong focus on coming up with Innovative & Interactive Digital Media Campaigns &
Ideas for the client. Focus on driving innovation, impact and creativity for the client.
Process feedback and implement the same until closure
Follow internal processes set by the team and the organization.
