JOB DESCRIPTION – PERFORMANCE MARKETER (META ADS)
Position: Performance Marketer – Meta Ads
Location: Erode
Experience: 2–5 Years
Role Overview
We are looking for a result-driven Performance Marketer to manage and optimize Meta Ads (Facebook & Instagram) campaigns for our real estate projects. The candidate should focus on lead generation, campaign performance, and ROI optimization.
Key Responsibilities
- Plan, create, and manage Facebook & Instagram ad campaigns
- Generate high-quality leads for real estate projects
- Optimize campaigns based on CPL (Cost Per Lead), CTR, and conversions
- Perform audience targeting, retargeting, and lookalike campaigns
- Analyze ad performance and prepare daily/weekly reports
- Work with creative team for ad copies, creatives, and videos
- Manage budget allocation and scaling campaigns
- Track leads and coordinate with sales team for conversions
Required Skills
- Strong experience in Meta Ads Manager (Facebook Ads)
- Knowledge of lead generation campaigns
- Understanding of CPL, ROI, CTR, Conversion Rate
- Experience with A/B testing and campaign optimization
- Basic knowledge of landing pages and funnels
- Analytical thinking and data-driven decision making
- Knowledge of Google Ads (added advantage)
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
