Qualifications and Skills:
- Minimum 5+ Years in B2B digital marketing experience.
- MBA (Marketing) OR related fields with required experience.
- Well versed with technology/IT industry and exposure to the marketing department.
- Research, creative thought process and passion for content.
- Ability to condense large content into creative short messaging.
- Proficiency in English Language – Reading, Writing and Communications.
Roles and Responsibilities:
- Play a dedicated copy-writing role who knows how to convey 100 words into 1 sentence.
- Ideate and co-contribute the content marketing strategy along with the marketing team.
- Ability to write quick short form content to suit multiple-channels for marketing and branding activities.
- Carry out comprehensive market research to understand the context from business, target audience and technology perspective.
- Understand the marketing department business requirement and frame content in alignment with target geography, ICP and buyer persona.
- Develop engaging content for video scripts, email marketing, newsletter, social media, thought leadership, visuals, events, paid media, and other marketing campaigns.
- Identify and create brand narratives that will reflect our brand, expertise and right position in the market.
- Manage end to end content calendar right from content research to production of content for various marketing digital channels.
- Write compelling & unique content for audiences by industry and persona as required from time to time.
- Long form content writing is not the primary prerequisite - but knowledge & experience will be given preferences.
- Understand the content analytics to measure the content engagement and influence.
Pay: ₹500,000.00 - ₹800,000.00 per year
Work Location: In person
