We are looking for a mid-level Digital Marketer with at least 2 years of hands-on experience in running and optimizing paid advertising campaigns. You will be responsible for managing performance marketing campaigns across platforms such as Meta Ads and Google Ads, from strategy and execution to optimization and reporting.
What You’ll Do:
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant platforms
- Monitor campaign budgets, bids, and ad spend to achieve ROAS and CPA targets
- Conduct A/B testing for creatives, audiences, ad copies, and campaign strategies
- Track and analyze key performance metrics, including CTR, CPA, ROAS, and conversion rates
- Collaborate with the creative team to develop and improve high-performing ad creatives
- Set up and manage conversion tracking, Pixel, CAPI, and other tracking tools
- Analyze campaign performance and identify opportunities to scale successful campaigns while reducing underperforming spend
- Prepare regular performance reports and share actionable insights
What You Need:
- Minimum 2 years of experience running paid advertising campaigns
- Strong hands-on experience with Meta Ads and/or Google Ads
- Ability to analyze campaign data and make data-driven marketing decisions
- Good understanding of campaign structure, budget allocation, audience targeting, and bidding strategies
- Basic knowledge of conversion tracking, including Meta Pixel, CAPI, GA4, and UTM tagging
- Strong communication skills and the ability to explain campaign performance clearly to non-marketing stakeholders
Nice to Have:
- Experience with landing page optimization and CRO
- Familiarity with marketing analytics tools such as GA4 and Google Merchant Center
- Previous experience in e-commerce or lead generation campaigns
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
