The Social Media Manager is responsible for the management, strategy and execution of client accounts. He/she will own the client relationship and will be responsible for end-to-end management of the client’s social presence.
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Liaising with and acting as the link between the client and the agency, by maintaining a regular communication channel
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Meeting / discussing with clients to understand their requirements and communicating the same to the team
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Working with the team to conceptualize a social campaign that meets the client’s brief
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Managing clients social media pages (posting content, responding to queries, supervising advertising efforts and reporting metrics)
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Presenting campaign ideas and budgets to the client
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Providing inputs while creating digital campaigns and strategies
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Ensuring that communication flows effectively within the agency team working on the account
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Refining the details of campaigns and ensuring that clients challenges are being addressed
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Presenting creative work to clients for approval / modification
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Managing budgets and campaign costs
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Creating reports for clients (campaigns and more)
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Monitoring the effectiveness of campaigns and taking necessary steps to optimize them
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Arranging and attending meetings in order to maintain a healthy relationship b/w client and agency
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Creating ‘pitches’, along with the creative team
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Accountable for account success, delivery quality and client satisfaction
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Play the role of collaborator in the team that works on a particular account
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2+ years of professional experience in managing and growing social accounts
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At least 1 year of experience in working within a digital, product or creative agency
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Excellent client servicing skills, including oral and written communication
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Exceptionally strong interpersonal and client management skills
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An expert storyteller with superior presentation skills to effectively present and sell ideas to clients
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Able to understand and translate complex business challenges and consumer insights into smart digital solutions
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Ability to collaborate effectively with all the teams of the agency
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Sound business acumen and negotiation skills
