Salesforce Architect – Loyalty Management & Marketing Cloud Personalization
Job Summary
We are seeking an experienced Salesforce Architect to design, implement, and lead enterprise Salesforce solutions with a strong focus on Salesforce Loyalty Management and Marketing Cloud Personalization (Interaction Studio). The ideal candidate will architect scalable customer engagement and loyalty ecosystems, integrate Salesforce clouds with enterprise platforms, and provide technical leadership across cross-functional teams.
Loyalty Management Development
- Design and implement Salesforce Loyalty Management solutions aligned with business and customer engagement objectives.
- Configure loyalty programs, campaigns, promotions, and rewards.
- Develop member enrolment and lifecycle management capabilities.
- Support loyalty program administration and operational processes.
- Customize loyalty experiences to meet evolving customer needs
Preferred Qualifications
o Loyalty Programs
o Member Management
o Tiers & Benefits
o Promotions
o Voucher Management
o Points Accrual & Redemption
o Transaction Journals
o Loyalty Rules Processing
- Salesforce Loyalty Management Accreditation or Certification.
- Salesforce Administrator Certification.
- Salesforce Platform Developer Certification.
- Salesforce Data Cloud experience.
- Marketing Cloud experience.
- Financial services or loyalty program implementation experience.
- MuleSoft integration experience.
- Knowledge of customer engagement and rewards ecosystems.
Salesforce Ecosystem
- Salesforce Loyalty Management
- Salesforce Marketing Cloud
Salesforce Data Cloud (Data 360)
Integration & APIs
- Event-Driven Architecture
Data & Analytics
JD: Marketing Cloud Personalization
Salesforce Architect – Loyalty Management & Marketing Cloud Personalization
Job Summary
We are seeking an experienced Salesforce Architect to design, implement, and lead enterprise Salesforce solutions with a strong focus on Salesforce Loyalty Management and Marketing Cloud Personalization (Interaction Studio). The ideal candidate will architect scalable customer engagement and loyalty ecosystems, integrate Salesforce clouds with enterprise platforms, and provide technical leadership across cross-functional teams.
personal marketing cloud:
Marketing Cloud Personalization Development
- Design and implement personalization campaigns using Marketing Cloud Personalization.
- Configure catalogs, user profiles, datasets, and event schemas.
- Develop recommendations, dynamic content, and real-time decisioning strategies.
- Build customer affinity models and behavioral targeting rules.
- Implement personalization use cases across owned digital channels.
Web & Mobile Personalization
- Develop and maintain sitemap configurations.
- Configure user activity tracking and behavioral event collection.
- Support personalization for:
o Public websites
o Online banking
o Mobile applications
o Landing pages
o Self-service portals
- Optimize page performance while implementing personalization capabilities.
Customer Journey Integration
- Integrate Marketing Cloud Personalization with:
o Salesforce Data Cloud
o Marketing Cloud Engagement
o CRM platforms
o APIs
o MuleSoft
o Enterprise customer data platforms
- Enable real-time audience sharing and activation.
- Support cross-channel orchestration and customer journey optimization.
Audience Segmentation & Decisioning
- Design customer segments based on:
o Behavioral events
o Demographics
o Product ownership
o Customer lifecycle stages
o Engagement patterns
- Develop rules-based and AI-driven targeting strategies.
- Create trigger-based personalization campaigns.
- Support audience activation across multiple marketing channels.
Event Collection & Real-Time Processing
- Design and implement event tracking frameworks.
- Configure data ingestion from digital properties.
- Validate behavioral event quality and completeness.
- Support real-time streaming and event-driven personalization use cases.
- Troubleshoot event collection and customer profile issues.
Data Integration & Platform Enablement
- Collaborate with Data Cloud and Data Engineering teams to consume customer attributes.
- Support data synchronization between Marketing Cloud Personalization and enterprise data platforms.
- Build API integrations and custom connectors.
- Ensure data privacy, consent, and governance requirements are met.
Engineering Excellence
- Lead solution design reviews and architecture discussions.
- Establish development standards and best practices.
- Participate in CI/CD implementation and release processes.
- Mentor junior developers and provide technical leadership.
- Support production deployments and incident resolution.
Preferred Qualifications
- Salesforce Marketing Cloud Personalization Certification.
- Salesforce Marketing Cloud Administrator Certification.
- Salesforce Data Cloud experience.
o Marketing Cloud Engagement
o Adobe Experience Platform
- Experience with customer journey orchestration platforms.
- Banking or financial services experience.
- Knowledge of privacy regulations and consent management.
Salesforce Ecosystem
- Marketing Cloud Personalization (Interaction Studio)
- Marketing Cloud Engagement
FLow
Apex
Salesforce Data Cloud (Data 360)
Development
Digital Analytics
Data & Integration
DevOps & Engineering
Pay: ₹3,000,000.00 - ₹3,400,000.00 per year
Benefits:
Application Question(s):
- Current CTC & Notice period?
Work Location: In person
