We are looking for an experienced Product Marketing professional to manage and promote the Electrical Distribution product range, including MCBs, RCCBs, RCBOs, SPDs, Distribution Boards, EV Chargers, and LV/MV Switchgear. The role involves product lifecycle management, market analysis, pricing, technical support, and business growth.
-
Manage the assigned product portfolio throughout its lifecycle.
-
Conduct market research, competitor analysis, and identify business opportunities.
-
Develop and maintain pricing strategies while ensuring product profitability.
-
Provide technical support and application guidance to Sales and Business Development teams.
-
Conduct product training for internal teams and channel partners.
-
Coordinate with Sales, R&D, Manufacturing, and Supply Chain for smooth product management and new product development.
-
Support the creation of product literature, presentations, and marketing materials.
-
Track product performance and recommend improvement actions.
-
Education: B.E./B.Tech in Electrical Engineering (MBA preferred).
-
Experience: 6–8 years in Product Management/Product Marketing.
-
Experience with Electrical Distribution products such as MCB, RCCB, RCBO, SPD, Distribution Boards, EV Chargers, and LV/MV Switchgear.
Functional Competencies
-
Product portfolio management and product lifecycle understanding.
-
Market mapping, competitor analysis, and business opportunity identification.
-
Knowledge of pricing strategy, margin analysis, and profitability.
-
Good understanding of power distribution concepts, electrical faults, application-based product selection, and relevant electrical standards.
-
Understanding of B2B (Projects) and B2C (Retail) business models in the electrical industry.
-
Strong cross-functional coordination and execution skills.
