Roles & Responsibilities
* Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
* Manage Google Ads campaigns including Search, Shopping, Display, and Performance Max.
* Monitor campaign performance and optimize for ROAS, CPA, CTR, and conversions.
* Create campaign strategies based on business objectives.
* Conduct audience research and build high-converting targeting strategies.
* Work closely with designers and content creators to develop high-performing ad creatives.
* Perform A/B testing on creatives, copy, audiences, and landing pages.
* Analyze campaign data and prepare weekly and monthly performance reports.
* Track conversions using Meta Pixel, GA4, GTM, and Google Ads Conversion Tracking.
* Stay updated with the latest trends, platform updates, and best practices.
Required Skills
* 2–4 years of hands-on experience in Performance Marketing.
* Strong expertise in Meta Ads Manager.
* Experience with Google Ads.
* Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
* Understanding of eCommerce marketing and conversion funnels.
* Experience working with Shopify brands is a plus.
* Strong analytical and problem-solving skills.
* Excellent communication and reporting abilities.
Pay: Up to ₹40,000.00 per month
Education:
Experience:
- Ad Campaign: 3 years (Required)
- Performance marketing: 3 years (Required)
Work Location: In person
