Role Summary
The Area Sales Officer will be responsible for driving sales, developing the market and managing relationships with retailers, dealers and distributors across the assigned territory. The role requires extensive market visits, order generation, customer acquisition, product promotion, payment follow-up and timely sales reporting.
Reporting Structure
The Area Sales Officer shall report directly to the Regional Sales Head. All daily activities, sales reports, order updates, market feedback, customer visit details and other work-related communications shall be routed through the Regional Sales Head unless otherwise directed by Management.
Roles and Responsibilities
1. Sales Target Achievement
Achieve the daily, weekly and monthly sales targets assigned for the territory by the Regional Sales Head or Management.
2. Customer Visits and Order Booking
Regularly visit retailers, dealers, distributors and other customers to generate orders, build relationships and increase sales volume.
3. Market Development
Identify and onboard new retailers, dealers, distributors and business opportunities to expand the Company's presence across Chennai, North Arcot, South Arcot and Puducherry. 4. Relationship Management
Maintain strong and professional relationships with existing customers, dealers and distributors to ensure customer retention and repeat business.
5. Product Promotion
Promote the Company's kitchenware and utensil products, schemes, offers and new product launches to improve market awareness and sales.
6. Market Feedback
Collect and report information regarding customer requirements, competitor activities, pricing trends, new products and other market developments.
7. Stock and Visibility
Monitoring Monitor product availability, stock levels, display placement and brand visibility at trade outlets. Coordinate with customers to maintain adequate stock and effective product display.
8. Collection Support
Follow up on outstanding payments and support timely collection in coordination with the Regional Sales Head and Accounts Team.
9. Sales Reporting and Documentation
Submit daily customer visit reports, sales reports, order details, collection updates and market feedback accurately and on time.
10. Territory Planning
Plan market visits and travel routes effectively to ensure regular coverage of all assigned areas and customers.
11. Compliance and Professional
Conduct Follow Company policies, approved pricing, credit terms and sales processes at all times. Maintain professional conduct, discipline and integrity while representing the Company.
Candidate Requirements
- Prior field sales experience is mandatory.
- Previous sales or marketing experience in kitchenware, utensils, stainless-steel
- products, cookware or related consumer products is required.
- Experience working with retailers, dealers and distributors.
- Good knowledge of the Chennai, North Arcot, South Arcot and Puducherry markets.
- Ability to generate new business and achieve assigned sales targets.
- Strong customer relationship and negotiation skills.
- Ability to follow up on orders and outstanding payments.
- Willingness to travel extensively throughout the assigned territory.
- Ability to prepare and submit regular sales and market-visit reports.
- Good communication skills in Tamil; working knowledge of English is preferred.
- A valid two-wheeler driving licence and access to a two-wheeler are preferred.
Key Skills
- Field sales and order generation
- Market development
- Product promotion
- Sales negotiation
- Target-oriented working
- Dealer and distributor management
- Retail outlet coverage
- Customer relationship management
- Payment follow-up
- Reporting and territory planning
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
Work Location: In person
