About the Role
iApp Technologies LLP is looking for a results-driven ASO Specialist to optimize and scale our mobile applications across the App Store and Google Play. Since our primary focus is on iOS applications, strong hands-on experience in iOS ASO is mandatory.
The ideal candidate should have a deep understanding of app ranking algorithms, keyword research, store listing optimization, and performance tracking. You will play a key role in improving app visibility, increasing organic installs, and optimizing conversion rates.
Key Responsibilities: iOS ASO (Mandatory)
- Develop and execute ASO strategies for iOS applications
- Optimize App Title, Subtitle, and Keyword Field
- Conduct in-depth keyword research and competitor analysis
- Improve app discoverability and ranking
- Manage ratings and reviews strategy
- Perform localization and store listing optimization
- Conduct A/B testing and Store Listing Experiments
- Track and analyze key ASO KPIs:
- Impressions
- Downloads / Installs
- Conversion Rate
- Manage In-App Events
- Contribute to monetization strategies (In-App Purchases, subscriptions, ad placement)
- Publish and update apps via App Store Connect
Android ASO
- Optimize Play Store listings (Title, Short Description, Long Description)
- Manage and analyze performance using Google Play Console
- Run Store Listing Experiments and Custom Product Pages (CPP)
- Improve app ranking and discoverability
- Contribute to monetization strategy (subscriptions, in-app purchases, ads)
ASO Tools (Mandatory – Hands-On Experience with at Least One)
- AppTweak
- Sensor Tower
- Mobile Action
- AppRadar
- data.ai
- FoxData
- Or similar ASO tools
Required Skills
- Strong understanding of ASO fundamentals
Good to Have
- Experience with Apple Search Ads, Google App Campaigns, or Meta Ads
- International ASO experience (USA market preferred)
- Experience managing both iOS and Android applications
- Understanding of user acquisition strategies
Required skills :
- Data-driven mindset with analytical skills
- Experience tracking and improving conversion rates
- Strong keyword research and competitor analysis capabilities
- Ability to manage both iOS and Android store listings
- Good communication and reporting skills
Job Types: Full-time, Permanent
Experience:
- ASO specialist : 4 years (Preferred)
- IT Field: 4 years (Preferred)
Work Location: In person
