Sales & Target Achievement
1. Achieve monthly, quarterly, and annual sales targets for the assigned territory.
2. Ensure growth in primary and secondary sales through structured planning and execution.
3. Identify and onboard new Offtrade accounts to expand market reach.
Distribution & Visibility Management
4. Ensure consistent product availability across key Offtrade channels such as liquor shops, retail outlets, and modern trade stores.
5. Execute planograms, product placements, and shelf/share-of-space guidelines set by the company.
6. Regularly track and prevent Out-of-Stock (OOS) situations.
Retail Execution & Activation
7. Implement trade promotions, consumer offers, POS material deployments, and brand visibility programs.
8. Conduct store visits to monitor displays, branding, and execution compliance.
9. Coordinate with the marketing team for retail promotions, sampling, and activation events.
Stakeholder & Distributor Management
10. Build strong relationships with retailers, distributors, and key decision-makers.
11. Ensure timely order processing, delivery follow-ups, and payment collections.
12. Share business performance feedback and insights with management.
Market Intelligence & Reporting
13. Track competitor pricing, schemes, new launches, and market trends.
14. Maintain updated records including daily beat plans, route maps, stock status, and execution reports.
15. Submit market working reports and dashboards as per company requirements.
