Key Responsibilities
* Shopify: End-to-end management of store, products, collections, website content, offers, apps, merchandising and basic troubleshooting.
* Performance Marketing: Manage and optimize Meta & Google Ads for sales, ROAS, CAC and conversions.
* SEO: Handle on-page, technical and content SEO to increase organic traffic and revenue.
* Analytics: Track Shopify, GA4 & Search Console; identify funnel drop-offs and growth opportunities.
* CRO: Improve product pages, landing pages, checkout journey, conversion rate and AOV.
* Growth: Identify new opportunities for customer acquisition, retention, repeat purchases and overall online revenue.
Ideal Candidate
* Strong Shopify + D2C e-commerce experience.
* Hands-on knowledge of Meta Ads, Google Ads & SEO.
* Strong understanding of GA4, analytics and conversion optimization.
* Data-driven, proactive and execution-focused.
* Fashion/apparel e-commerce experience preferred.
Key KPIs
Revenue Growth | ROAS | CAC | Conversion Rate | Organic Traffic | AOV | Repeat Purchases
We are looking for a doer, not just a coordinator — someone who can take ownership of NattyGarb’s complete digital growth.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
