About the Role
NexGi is looking for a Performance Marketing Executive with a minimum of 2 years of hands-on experience in planning, executing and optimizing digital advertising campaigns.
The ideal candidate should have a strong understanding of Meta Ads and Google Ads, be comfortable working with campaign data and analytics, and have a results-oriented approach toward generating leads, conversions and business growth.
Key Responsibilities
- Plan, set up, manage and optimize paid digital marketing campaigns across Meta Ads and Google Ads.
- Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
- Conduct audience research, targeting and segmentation to improve campaign performance.
- Create and test different ad copies, creatives, audiences and campaign strategies.
- Coordinate with the creative/content team to develop high-performing ad creatives and campaigns.
- Analyze campaign data and identify opportunities for optimization and growth.
- Track leads, conversions and campaign performance using relevant analytics and tracking tools.
- Conduct A/B testing of campaigns, creatives, landing pages and audiences.
- Prepare regular performance reports with key insights and recommendations.
- Manage campaign budgets effectively and ensure optimum return on advertising spend.
- Stay updated with changes in digital advertising platforms, algorithms, policies and industry trends.
- Work closely with the sales and marketing teams to align campaigns with business objectives and lead-generation goals.
Required Skills and Qualification
- Minimum 2 years of hands-on experience in Performance Marketing.
- Strong practical experience with Meta Ads Manager and Google Ads.
- Understanding of lead-generation and conversion-focused campaigns.
- Good knowledge of campaign optimization and budget management.
- Strong understanding of key performance metrics.
- Experience with audience targeting, retargeting and remarketing.
- Basic understanding of Google Analytics / GA4 and Google Tag Manager.
- Good analytical and data interpretation skills.
- Strong communication and coordination skills.
- Ability to work independently and take ownership of campaign performance.
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
Good to Have
- Experience with Google Search, Display, YouTube and Performance Max campaigns.
- Experience with Meta lead-generation campaigns.
- Knowledge of conversion tracking and pixels.
- Experience with landing-page optimization.
- Basic understanding of SEO and organic digital marketing.
- Experience with e-commerce or D2C performance marketing.
Pay: ₹25,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Dwarka Mor Metro Station, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Performance marketing: 2 years (Required)
Work Location: In person
