This is a hands-on content creation role. We are looking for someone who can create, shoot, edit, and publish content—not someone who only provides content ideas or strategies.
Content Creation
- Ability to shoot and create photos, carousels, reels & videos independently
- Strong video & photo editing skills
- Good understanding of Instagram Reels, Stories, Posts & Carousels
- Can create both on-camera and off-camera content, showcase products
- Strong visual sense — fashion, styling, composition, lighting
- Can write basic captions, hooks & CTAs
- Understands current social-media trends
Social Media Management
- Manage Instagram/Facebook accounts end-to-end
- Content planning, scheduling and publishing
- Maintain a consistent brand identity across platforms
- Manage comments, DMs and basic community engagement
- Track Instagram insights and identify what's working/not working
- Improve profile presentation, content quality and overall social presence
- Monitor trends, competitors and relevant fashion/brand content
Editing & Design Tools
- CapCut / VN / Premiere Pro / Final Cut Pro — at least one strong video-editing tool
- Canva — required
- Photoshop / Lightroom — preferred
- Basic knowledge of photo colour correction, retouching, cropping and formatting
- Comfortable editing content for different formats: 9:16, 4:5, 1:1, etc.
Work Style
- Creative + execution-oriented
- Takes initiative and can work independently
- Good communication & coordination skills
- Willing to shoot content physically when required
- Portfolio/reel of previous work required
Platform Knowledge
- Instagram
- Facebook
- Meta Business Suite
- YouTube Shorts — preferred
- Pinterest — preferred
- Basic understanding of Instagram/Meta analytics
Nice-to-Have
- Fashion/lifestyle brand experience
- Product photography
- On-camera confidence
- Basic knowledge of Meta Ads
- Influencer/creator coordination
- Basic SEO/content discoverability knowledge
- Experience with Shopify or other e-commerce platforms
- Basic graphic design
- Experience growing a brand's Instagram organically
- Understanding of fashion trends and styling
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Sithalapakkam, Chennai, Tamil Nadu
