- The Content Writer is responsible for developing timely relevant and high performing content across digital platforms
- This role leverages performance data and audience trends to generate ideas and uses content authoring tools to produce polished publish ready articles and stories
- Analyze past content performance metrics and audience trends to continuously ideate fresh relevant content topics
- Use the Content Strategy Accelerator CSA tool to draft structure and refine articles ensuring alignment with editorial guidelines and brand voice
- Craft compelling SEO optimized headlines that drive click through rates and reader engagement
- Source and select appropriate imagery from Getty Images in accordance with licensing requirements and visual storytelling standards
- Collaborate with editors and producers to ensure content is accurate timely and optimized for platform distribution
- Stay informed on industry trends competitor content strategies and emerging topics within assigned verticals
- Maintain a consistent publishing cadence meeting all editorial deadlines
- Bachelor s degree in Journalism Communications English or a related field
- 5 years of experience in digital content writing or editorial production
- Proficiency with content authoring tools CSA or equivalent platforms
- Experience working with Getty Images or similar stock image libraries
- Strong analytical mindset ability to interpret content performance data and translate insights into actionable ideas
- Excellent written communication skills with a keen eye for headline writing
- Familiarity with CMS platforms WordPress Arc or similar
- Understanding of SEO best practices and audience engagement metrics
- Experience in a fast paced digital media or publishing environment
Domain->Content Design->Content Writing
