- Develop and execute SEO & AEO strategies to improve organic visibility, rankings, traffic, and conversions.
- Conduct keyword research, search intent analysis, competitor analysis, and content-gap analysis.
- Optimize website pages for on-page SEO, including titles, meta descriptions, headers, internal linking, URLs, content structure, and schema markup.
- Build strategies for Answer Engine Optimization (AEO) to improve visibility across AI-powered search and answer platforms such as Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
- Optimize content for featured snippets, People Also Ask, conversational queries, FAQs, and zero-click searches.
- Create and optimize entity-focused, authoritative, and structured content designed to be easily understood and surfaced by search and AI systems.
- Work closely with content writers to develop SEO/AEO-friendly blogs, landing pages, FAQs, guides, and pillar content.
- Implement and monitor technical SEO including crawlability, indexing, Core Web Vitals, site architecture, redirects, canonicalization, XML sitemaps, and robots.txt.
- Plan and execute internal linking and topical authority strategies to strengthen website relevance.
- Monitor Google Search Console, Google Analytics, keyword rankings, organic traffic, conversions, and AI/search visibility metrics.
- Identify ranking opportunities and continuously optimize existing content based on SERP performance and search trends.
- Develop strategies to strengthen E-E-A-T, brand authority, citations, mentions, and digital presence.
- Conduct regular SEO audits and identify technical, content, and off-page improvement opportunities.
- Coordinate with development, content, social media, and performance marketing teams to implement SEO/AEO initiatives.
- Track competitors and emerging AI search trends, algorithm updates, SERP changes, and evolving search behavior.
- Generate monthly SEO/AEO reports highlighting traffic growth, rankings, leads/conversions, opportunities, and actionable insights.
- Stay updated with the latest developments in Google algorithms, AI search, LLMs, structured data, semantic search, and emerging AEO practices.
- Drive measurable outcomes including organic traffic, keyword visibility, qualified leads, conversions, and overall search presence.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
