About the Role
We are looking for a sharp, creative, and performance-driven Social Media Growth & Content Strategist to help manage, improve, and grow multiple social media accounts.
This is not a basic “post on Instagram” role.
We need someone who understands hooks, engagement, short-form video, thumbnails, captions, research, content strategy, lead magnets, AI tools, automation, and how social media connects directly to website conversions and business growth.
The right person knows how to study what is working online, research competitor accounts, identify patterns, improve content ideas, and turn attention into leads, traffic, and conversions.
You should be able to look at a post and explain why it worked, why it failed, and how to make the next one better.
Responsibilities
Your responsibilities will include:
- Researching successful social media accounts and identifying content patterns, hooks, formats, trends, and opportunities
- Improving post ideas, captions, hooks, thumbnails, titles, and CTAs for stronger engagement
- Suggesting new content angles based on what is working across TikTok, Instagram, YouTube Shorts, Facebook, LinkedIn, and other platforms
- Helping manage and schedule content across multiple accounts
- Using tools like Metricool to schedule, monitor, and analyze performance
- Using ManyChat or similar tools to build simple DM automations, lead capture flows, and engagement campaigns
- Creating or improving lead magnets using AI and other tools while making sure the final result feels polished, original, and high-quality
- Helping create strong thumbnails and visual concepts for posts and short-form videos
- Reviewing analytics to identify what content should be repeated, improved, stopped, or tested
- Understanding the link between traffic sources, website behavior, landing pages, and conversions
- Communicating clearly about what is working, what is not working, and what should happen next
- Creating and following checklists to make sure deliverables are consistent
- Managing multiple social media accounts without losing organization or quality
- Helping turn content into measurable business outcomes, not just likes and views
Required Skills
You should have strong experience with:
- Social media strategy
- Short-form video content
- Viral hooks and curiosity-based content
- Engagement psychology
- Caption writing
- Thumbnail strategy
- Competitor research
- Content calendars
- Lead magnets
- AI-assisted content creation
- Basic funnel thinking
- Website conversion awareness
- Clear written communication
- Checklist-based execution
- Managing multiple accounts or brands at once
Tools and Platforms
Experience with some or all of the following is preferred:
- Metricool
- ManyChat
- Canva
- CapCut
- ChatGPT
- Google Sheets
- Google Drive
- Instagram
- TikTok
- YouTube Shorts
- Facebook
- LinkedIn
- Basic landing page or website analytics tools
- AI design, writing, research, or automation tools
You do not need to be an expert in every tool, but you must be comfortable learning quickly and using tools to improve output.
Ideal Candidate
The ideal candidate is:
- Creative, but also analytical
- Organized, but not robotic
- Good at spotting patterns online
- Strong at improving weak content
- Comfortable giving honest feedback
- Able to explain ideas clearly
- Interested in what makes content go viral
- Focused on business results, not vanity metrics
- Able to use AI without creating generic or low-quality work
- Comfortable working remotely
- Able to manage multiple accounts at once
- Reliable with deadlines, checklists, and reporting
We do not want someone who simply posts content and waits.
We want someone who thinks, researches, improves, tests, and helps the accounts grow.
What Success Looks Like
You will be successful in this role if you can:
- Increase engagement across social accounts
- Improve hooks, captions, thumbnails, and content ideas
- Help create better lead magnets and DM flows
- Identify what content formats should be repeated or tested
- Keep content organized across multiple accounts
- Create clear reports on what is working
- Suggest practical improvements without needing constant direction
- Help connect social media traffic to leads, website conversions, and revenue
Application Task
To apply, please answer the following and send it as a loom video to [email protected]:
- What social media accounts or brands have you helped grow?
- What platforms are you strongest on?
- What tools have you used for scheduling, analytics, automation, or content creation?
- How would you research a competitor account and decide what content ideas to test?
- What makes a strong hook for short-form video?
- How do you use AI in your work without making the content feel generic?
- Send 2–3 examples of content, captions, thumbnails, or campaigns you have worked on.
- Look at any social media account of your choice and briefly explain one thing they are doing well and one thing you would improve.
Compensation
Compensation will depend on experience, skill level, and ability to produce results.
You must be able to communicate clearly, stay organized, meet deadlines, and work independently.
Pay: ₹50,000.00 - ₹70,000.00 per month
Experience:
- Social media marketing: 5 years (Required)
Language:
Work Location: Remote
