Role Description:
This role leads the strategy and execution for digital growth across Burgundy Brand Collective’s portfolio. The eCommerce Business Head is responsible for driving reve-nue, profitability, and customer experience across all online touchpoints, ensuring seam-less alignment with the broader omnichannel business.
Key Responsibilities:
1. P&L and Business Ownership
- Own P&L for the online vertical across brands; plan, forecast, and report busi-ness performance against defined objectives.
- Lead pricing, promotions, and discounting strategy to maximize margins while preserving brand equity.
- Manage marketing budgets and optimize CAC-to-LTV balance to achieve sus-tainable ROI.
- Develop channel-wise sales forecasts and implement initiatives to exceed reve-nue targets.
- Control overheads and ensure cost efficiency across digital operations.
2. Growth and Marketing
- Design and implement full-funnel marketing strategies to drive traffic, engage-ment, and conversion.
- Oversee SEO, SEM, email, social media, and display advertising campaigns with performance accountability.
- Build influencer, affiliate, and partnership programs to extend reach and aware-ness.
- Lead CRM segmentation, automation, and re-engagement programs to reduce churn and improve repeat purchase rates.
- Manage acquisition, activation, retention, and referral metrics with continuous funnel optimization.
3. Platform, Technology, and Analytics
- Evaluate and integrate emerging technologies and digital tools (AI-driven per-sonalization, recommendation engines, etc.).
- Optimize site performance, mobile responsiveness, and UX to enhance conver-sion and retention.
- Use analytics and A/B testing to identify friction points, refine user journeys, and improve checkout and upsell experiences.
- Provide actionable insights to merchandising and product teams based on customer data and purchase behavior.
- Ensure catalogue accuracy, tagging integrity, and search optimization for discoverability and conversion.
4. Partner and Stakeholder Management
- Manage relationships with external agencies, marketing partners, and logistics providers to ensure consistent performance.
- Collaborate cross-functionally with content, brand, retail, merchandising, logis-tics, and finance teams to align demand and supply.
- Ensure smooth execution of eCommerce orders and integration with offline oper-ations.
5. Team Leadership
- Build and mentor a high-performing digital team with clear accountability and growth opportunities.
- Foster a data-led, experimentation-driven culture focused on innovation and measurable outcomes.
Skills and Experience
- Bachelor’s degree in Marketing, Business Administration, or related field; 8+ years’ experience in digital marketing or eCommerce.
- Proven ability to manage P&L and drive profitable online growth across multiple brands.
- Strong expertise in digital marketing (SEO, SEM, performance marketing, social commerce, influencer marketing).
- Hands-on experience with Shopify and related applications; familiarity with CRM and automation tools (email, WhatsApp, loyalty).
- Analytical mindset with capability to interpret data, track KPIs, and act swiftly on insights.
- Excellent communication, stakeholder management, and organizational skills.
Deep interest in luxury and lifestyle brands with a high level of aesthetic and op-erational maturity.
Location: Mumbai
Pay: ₹2,000,000.00 - ₹4,000,000.00 per year
Benefits:
Application Question(s):
- Have you worked with luxury, premium, or lifestyle brands? Please name the brand(s)/category.
- Please mention your current annual CTC
- Please mention your expected annual CTC
Location:
- Mumbai, Maharashtra (Mumbai) (Required)
Work Location: In person
