Roles & Responsibilities
1. Google Ads / PPC
- Plan, launch, and manage Google Ads campaigns across Search, Performance Max, Shopping, Display and YouTube.
- Manage campaign budgets, bidding strategies, targeting and keyword selection.
- Optimize campaigns for ROAS, CPA, conversions and revenue.
- Analyze search terms, keywords, audiences, product performance and campaign-level data.
- Continuously test ad creatives, headlines, audiences and bidding strategies.
- Manage Google Merchant Center and resolve product/feed-related issues.
- Track and analyze conversions through GA4, Google Ads and Shopify.
2. Meta Ads
- Plan and manage Facebook & Instagram advertising campaigns.
- Create and optimize prospecting, retargeting and conversion campaigns.
- Manage audience segmentation, lookalikes, retargeting and customer audiences.
- Analyze creative performance, CTR, CPC, CPM, CPA, ROAS and conversion rates.
- Work with the creative team to develop and test new ad concepts.
- Conduct regular A/B testing of creatives, hooks, copy, audiences and landing pages.
3. Marketplace Advertising
- Manage advertising campaigns on Amazon, Flipkart and other relevant marketplaces.
- Optimize Sponsored Products, Sponsored Brands and other available marketplace ad formats.
- Monitor product-level sales, ad spend, ACOS/TACOS, ROAS and conversion rates.
- Identify high-performing and underperforming SKUs and optimize advertising accordingly.
- Coordinate with marketplace teams to improve product visibility and sales.
4. E-commerce & Performance Analysis
- Analyze the complete customer journey from ad → product page → add to cart → checkout → purchase.
- Identify conversion drop-offs and recommend CRO improvements.
- Monitor daily and weekly performance across channels.
- Prepare performance reports covering spend, revenue, ROAS, CAC/CPA, CTR, CPC, conversion rate and marketplace metrics.
- Allocate budgets between channels based on performance.
- Identify opportunities to scale profitable campaigns while controlling acquisition costs.
5. Strategy & Growth
- Develop and execute the paid acquisition strategy for the brand.
- Set up structured testing and scaling frameworks.
- Research competitors, market trends and advertising opportunities.
- Work closely with the creative, e-commerce and marketplace teams.
- Take ownership of the overall paid advertising performance rather than simply executing campaigns.
Who You're Looking For
I'd specifically look for someone with:
- 2–4 years of hands-on performance marketing experience
- Strong experience with Google Ads + Meta Ads
- Practical experience with Amazon Ads; Flipkart experience is a strong plus.
- Experience working with D2C/e-commerce brands
- Strong understanding of ROAS, CAC, CPA, CPC, CTR, CPM, CVR, ACOS and TACOS
- Experience with Shopify, GA4, Google Merchant Center and Meta Ads Manager
- Ability to independently analyze data and make optimization decisions.
- Strong Excel/Google Sheets skills.
- A test-and-learn mindset rather than simply managing campaigns.
Pay: ₹18,097.62 - ₹40,000.00 per month
Work Location: In person
