SME-Digital Marketing
Role Overview:
The Vendor Account Manager will be responsible for managing advertising campaign performance for our partner advertisers. This role focuses on optimizing advertising campaigns across Our client’s advertising products to drive measurable business outcomes. The position requires a consultative approach to help advertisers maximize their advertising investment through data-driven recommendations and proactive campaign management.
Key Focus Areas:
- Campaign performance optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and other Our client’s Ads products
- Partner relationship management and consultation
- Revenue retention and growth for existing advertising partners
- Cross-functional collaboration with internal Our client’s teams
Primary Responsibilities
Campaign Management & Optimization
- Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met
- Analyse campaign metrics including ROAS, CTR, conversion rates, and other KPIs Data Analysis & Reporting
- Utilize Our client’s Ads reporting tools to extract insights and identify opportunities
- Create performance reports and presentations Cross-Functional Collaboration
- Partner with Ad Success Teams, Sales, Seller/Vendor teams, and product teams
- Coordinate with internal stakeholders to resolve issues and enable solutions Sales & Revenue Management
- Identify opportunities for revenue growth within existing partner accounts
- Utilize Salesforce CRM to track opportunities, activities, and pipeline
Required Experience & Skillset
- Experience in e-commerce or online advertising
- Bachelor’s or Post graduate Degree (MBA) degree
- Proven work experience of 4-6 years in sales / marketing efforts
- Prior experience of managing global clients along with owning up their individual performance goals
- Understanding of digital advertising concepts, metrics, and best practices
- Superior verbal and written communication skills as demonstrated by experience
- Advanced computer literacy especially in Microsoft Office applications – Excel, Word and PowerPoint
#LI-VS5
