About Ugaoo
Ugaoo is one of India’s leading D2C brands in the home gardening, focused on making gardening simple, accessible, and enjoyable for every household. With a strong digital-first approach and an expanding offline presence, Ugaoo caters to a diverse customer base across the country.
Our portfolio spans live plants, seeds, gardening inputs, planters, and landscaping services. Given the perishable nature of a large part of our inventory and the complexity of handling a wide SKU mix, supply chain plays a critical role in delivering a seamless customer experience.
Currently, Ugaoo operates through multiple fulfillment hubs, managing a high-velocity supply chain that includes procurement, inventory planning, last-mile delivery, and reverse logistics. As we scale aggressively, we are looking to build a future-ready, highly efficient, and tech-enabled supply chain ecosystem.
Role Summary
We are looking for a highly execution-oriented Logistics Lead to manage and streamline end-to-end logistics operations across both B2C ecommerce deliveries and B2B movements for retail stores, institutional clients, and garden projects.
This role will play a critical part in ensuring safe, timely, and cost-efficient delivery of live plants and gardening products while maintaining a superior customer experience. The ideal candidate should understand the complexities of handling fragile and perishable products, managing courier performance, optimizing transportation costs, and scaling logistics operations in a fast-paced D2C environment.
Key Responsibilities
B2C Logistics & Last Mile Operations
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Manage end-to-end ecommerce logistics operations for plant and gardening product deliveries across India.
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Oversee courier allocation, shipment tracking, and last-mile delivery performance.
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Drive reduction in RTOs, damages, transit losses, and delivery escalations.
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Coordinate closely with customer delight and warehouse teams to ensure seamless customer experience.
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Monitor packaging efficiency and delivery quality for fragile live-plant shipments.
B2B Logistics Management
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Manage dispatches for retail stores, channel partners, corporate clients, landscaping projects, and institutional orders.
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Ensure timely movement of bulk shipments and inter-hub inventory transfers.
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Coordinate transportation planning for large-volume and time-sensitive deliveries.
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Work closely with sales and operations teams for dispatch prioritization and execution.
Logistics Vendor Management
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Manage relationships with courier partners, transporters, aggregators, and third-party logistics vendors.
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Evaluate vendor performance based on SLA adherence, damage rates, turnaround time, and customer feedback.
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Negotiate freight rates and drive logistics cost optimization initiatives.
Process Excellence & Operational Efficiency
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Identify opportunities to improve logistics efficiency, scalability, and delivery timelines.
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Implement SOPs, process controls, and operational best practices across logistics functions.
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Drive continuous improvement initiatives around packaging, routing, dispatch planning, and delivery success rates.
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Work on automation and logistics tech integrations wherever applicable.
MIS & Performance Tracking
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Track and report key logistics metrics including delivery TAT, freight cost, RTO %, damage %, fill rate, and SLA adherence.
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Prepare dashboards and operational reports for management review.
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Analyze operational gaps and implement corrective actions proactively.
Cross-Functional Coordination
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Collaborate with warehouse, procurement, customer experience, retail, and supply chain teams for smooth operational flow.
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Support peak sale events, seasonal demand spikes, and new city expansion initiatives.
Team Management
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Lead and manage logistics coordinators and operational teams across hubs.
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Ensure operational discipline, accountability, and process adherence.
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Build a high-ownership and execution-driven team culture.
Desired Candidate Profile
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5–7 years of experience in logistics, transportation, or supply chain operations.
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Prior experience in ecommerce, D2C, retail, FMCG, or consumer-focused businesses preferred.
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Experience managing B2B and B2C logistics operations at scale.
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Strong understanding of courier operations, transportation planning, and last-mile delivery.
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Hands-on experience in managing fragile/perishable product logistics will be an added advantage.
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Strong analytical and problem-solving capabilities.
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Proficiency in Excel, MIS reporting, and operational dashboards.
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Ability to thrive in a high-growth, fast-paced startup environment.
Preferred Qualifications
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Bachelor’s degree in Supply Chain, Logistics, Operations, or related field.
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MBA/PGDM in Operations or Supply Chain Management preferred.
What We’re Looking For
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Strong ownership mindset
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High execution orientation
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Process-driven thinking
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Data-backed decision making
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Ability to manage operational complexity and scale
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Customer-first approach
