Job Summary
We are looking for an experienced Digital Marketing Manager with a proven background in real estate marketing. The ideal candidate will be responsible for driving online lead generation, increasing brand visibility, and supporting sales through effective digital marketing strategies.
Key Responsibilities
· Plan and execute digital marketing campaigns to generate quality real estate leads.
· Manage and optimize Google Ads, Facebook, Instagram, YouTube, and LinkedIn campaigns.
· Monitor campaign performance and improve lead quality while maintaining target CPL.
· Work closely with the sales team to track lead conversions and campaign effectiveness.
· Manage SEO activities, website performance, and landing page optimization.
· Oversee social media marketing, content planning, and brand promotion.
· Execute email marketing, WhatsApp marketing, and remarketing campaigns.
· Coordinate with designers, content creators, and external agencies for marketing initiatives.
· Analyze market trends, competitor activities, and customer insights.
· Prepare weekly and monthly performance reports with actionable recommendations.
Required Skills
· Minimum 4 years of experience in Digital Marketing within the Real Estate industry.
· Strong hands-on experience with Google Ads, Meta Ads, Google Analytics, and SEO.
· Expertise in lead generation and performance marketing.
· Experience marketing residential projects, villas, apartments, or luxury properties.
· Strong analytical, communication, and project management skills.
Qualifications
· Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
· Digital Marketing certifications will be an added advantage.
Preferred Candidate
· Real estate industry experience is mandatory.
· Knowledge of the Goa real estate market will be preferred.
· Ability to independently manage marketing budgets and lead generation targets.
· Candidates currently based in Goa or willing to relocate to Bambolim, Goa, will be preferred.
Key Performance Indicators (KPIs)
· Lead Generation & Lead Quality
· Cost Per Lead (CPL)
· Conversion Rate
· Website Traffic & SEO Performance
· Social Media Growth & Engagement
· Return on Ad Spend (ROAS)
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
