Job Description
Marketing Associate – Fetho
About Fetho
Fetho is a hyperlocal learning centre committed to transforming Mathematics and Science education through strong conceptual foundations and holistic development. We combine high-quality STEM education with activities such as Yoga, Chess, Carnatic Music, and other life-enriching programs to nurture confident, curious, and well-rounded learners.
Our mission is to make world-class education accessible to every student by focusing on conceptual clarity, critical thinking, and experiential learning rather than rote memorization.
As we expand across Bengaluru, we are looking for passionate individuals who want to build an education brand that creates a lasting impact.
Position
Role: Marketing Associate
Location: Bengaluru
Employment Type: Full-time
Role Overview
The Marketing Associate will play a key role in increasing Fetho's visibility, building trust with parents and schools, generating qualified student enquiries, and supporting admissions growth. This role is ideal for someone who enjoys a mix of creativity, field marketing, digital marketing, community engagement, and execution.
You will work closely with the founders and gain hands-on experience in building a fast-growing education startup.
Key ResponsibilitiesBrand Marketing
- Execute local marketing campaigns to build awareness of Fetho.
- Ensure consistent branding across all online and offline communication.
- Coordinate promotional activities for new centre launches and events.
- Help position Fetho as a trusted destination for foundational STEM education.
Community Outreach
- Build relationships with schools, teachers, parent groups, and residential communities.
- Organize seminars, workshops, STEM demonstrations, and parent awareness sessions.
- Coordinate participation in educational fairs and community events.
- Identify local partnership opportunities that strengthen Fetho's presence.
Digital Marketing
- Manage content for Instagram, Facebook, LinkedIn, YouTube, and WhatsApp.
- Create engaging posts, reels, student stories, and educational content.
- Assist in planning and executing digital advertising campaigns.
- Monitor engagement and recommend improvements based on performance.
Content & Creative
- Coordinate the creation of brochures, posters, presentations, newsletters, and marketing collateral.
- Capture photos and videos of classroom activities, events, and student achievements (with appropriate permissions).
- Work with designers and content creators to maintain a consistent brand identity.
Admissions Support
- Follow up on marketing-generated enquiries.
- Coordinate demo classes, open houses, and parent interactions.
- Support admission campaigns during peak enrollment periods.
- Maintain accurate lead records and campaign reports.
Market Research
- Track competitor activities and emerging education trends.
- Gather parent feedback and student insights.
- Recommend new initiatives to improve outreach and student acquisition.
Events & Campaigns
- Plan and execute seasonal campaigns, referral programs, and STEM events.
- Coordinate logistics for workshops, competitions, and promotional activities.
- Measure campaign outcomes and prepare post-event reports.
Skills & QualificationsRequired
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 0–3 years of experience in marketing, education, sales, or community outreach.
- Strong verbal and written communication skills in English and Kannada (additional languages are a plus).
- Good organizational and coordination skills.
- Basic understanding of social media platforms and digital marketing.
- Comfortable using Microsoft Office, Google Workspace, and Canva.
Preferred
- Experience in the education sector or an early-stage startup.
- Familiarity with Meta Ads and Google Ads.
- Basic knowledge of CRM tools.
- Photography or video editing skills are an advantage.
What We're Looking For
We value people who are:
- Passionate about improving education.
- Creative and proactive in solving problems.
- Comfortable interacting with parents, schools, and students.
- Energetic, self-driven, and eager to learn.
- Organized and able to manage multiple projects.
- Willing to take ownership and execute ideas independently.
What You'll Gain
- Opportunity to work directly with the founders.
- Exposure to building a fast-growing education brand.
- Hands-on experience across digital, offline, and community marketing.
- A collaborative and mission-driven work environment.
- Significant learning and career growth opportunities.
- The chance to make a meaningful impact on students' educational journeys.
Success Metrics
The Marketing Associate will be evaluated based on:
- Brand awareness and community engagement.
- Number and quality of qualified student enquiries.
- Event execution and participation.
- Digital marketing performance and audience growth.
- Conversion support for admissions.
- Quality and consistency of marketing initiatives.
- Ability to execute campaigns on time and within budget.
Why Join Fetho?
At Fetho, we are building more than a learning centre—we are building a movement to redefine how students learn Mathematics and Science. If you're excited about education, innovation, and creating meaningful impact, we'd love to hear from you.
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
Work Location: In person
