Job Description – Area Sales ExecutivePosition
Area Sales Executive
Company
Liyara Printers
Location
Thanjavur (Travel within assigned territory)
Employment Type
Full-Time
Reporting To
Sales Manager / Business Development Head
About the Role
Liyara Printers is looking for a dynamic and result-oriented Area Sales Executive who can generate new business by meeting decision-makers in hospitals, schools, colleges, educational institutions, corporate offices, industries, and other commercial establishments.
The ideal candidate should be confident in field sales, relationship building, and converting prospects into long-term printing clients.
Key ResponsibilitiesBusiness Development
- Visit hospitals, schools, colleges, clinics, and corporate offices daily.
- Identify organizations with recurring printing requirements.
- Generate new business opportunities through direct field visits.
- Build relationships with administrators, purchase departments, HR teams, principals, and management.
- Convert prospects into regular clients.
Client Acquisition
Promote and sell Liyara Printers' products including:
- Hospital Files
- OP/IP Forms
- Prescription Pads
- Medical Record Files
- Patient ID Cards
- Brochures
- Flyers
- Letterheads
- Envelopes
- Business Cards
- School Diaries
- Student ID Cards
- Report Cards
- Certificates
- Prospectus
- Admission Kits
- Event Banners
- Flex Printing
- Stickers
- Packaging Materials
- Corporate Stationery
- Promotional Materials
- Custom Printing Solutions
Sales Activities
- Conduct 8–10 customer meetings per day.
- Generate quotations based on customer requirements.
- Follow up with prospects until order closure.
- Coordinate with the production team for smooth execution.
- Ensure timely delivery and customer satisfaction.
- Maintain long-term customer relationships for repeat business.
Target CustomersHealthcare
- Multi-Speciality Hospitals
- Clinics
- Dental Hospitals
- Diagnostic Centres
- Laboratories
- Pharmacies
Educational Institutions
- Schools
- Colleges
- Coaching Centres
- Universities
- Training Institutes
Corporate & Commercial
- Manufacturing Companies
- Retail Chains
- Hotels
- Restaurants
- Jewellery Stores
- Textile Showrooms
- Real Estate Companies
- Builders
- NGOs
- Government Contractors
- Event Companies
Daily KPIs
- 8–10 Customer Visits
- 5 Qualified Leads
- 2–3 Quotations
- Minimum 1 New Client Every Week
- Daily Sales Report Submission
- CRM Updates
Monthly KPIs
- 150+ Customer Visits
- 60+ Qualified Leads
- 20+ Quotations
- 8–10 New Customers
- Monthly Sales Target as Assigned
Skills Required
- Excellent communication and negotiation skills
- Strong presentation ability
- Field sales experience
- Relationship-building skills
- Basic computer knowledge (MS Excel, WhatsApp, Email)
- Ability to prepare quotations and follow-ups
- Self-motivated with a target-driven attitude
Qualification
- Any Degree / Diploma
- 1–3 years of field sales experience preferred
- Freshers with strong communication skills may also apply
Preferred Experience
Experience in selling to:
- Hospitals
- Schools
- Educational Institutions
- Printing Industry
- Office Supplies
- Corporate Sales
- B2B Sales
Travel Requirement
- Daily field visits within assigned territory
- Two-wheeler with valid driving licence preferred
Performance Will Be Measured By
- New customer acquisition
- Monthly sales achieved
- Customer retention
- Repeat orders
- Collection efficiency
- CRM updates and reporting discipline
- Customer satisfaction
Why Join Liyara Printers?
- Opportunity to build long-term B2B relationships
- Attractive incentives based on performance
- Career growth opportunities
- Supportive team environment
- Exposure to multiple industries and enterprise clients
Job Type: Full-time
Pay: ₹17,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
Education:
Experience:
Language:
Work Location: In person
