JOB PURPOSE
The Digital Marketing Executive will be responsible for planning, executing and optimizing digital marketing initiatives that strengthen the organization's brand presence, generate qualified leads and support business growth across digital and offline platforms. The role will manage digital campaigns, social media, website content, graphic design, marketing collateral, branding activities, digital analytics and vendor coordination while ensuring all marketing communications align with the company's business objectives, brand standards and customer engagement goals.
CANDIDATE PROFILE
Educational Qualification
- Bachelor's Degree in Marketing, Graphic Design, Mass Communication, Business Administration or any related discipline.
- Professional Certification in Digital Marketing, Google Ads, Google Analytics or Meta Advertising – Preferred.
- Additional certifications in SEO, Content Marketing, Graphic Design or Marketing Automation will be an added advantage.
Experience
- 2–4 years of relevant experience in Digital Marketing, Social Media Marketing or Brand Marketing.
- Hands-on experience in SEO, SEM, Google Ads, Meta Ads, content marketing and social media management.
- Experience in website content management, graphic design and development of marketing collateral.
- Experience in campaign performance analysis and digital marketing reporting.
- Experience in Retail, Shopping Mall, Hospitality or other consumer-facing industries will be an added advantage.
- Experience in creating marketing content in both English and Malayalam is preferred.
TECHNICAL COMPETENCIES
The ideal candidate should possess practical experience in the following areas:
Digital Marketing
- Digital marketing strategy development and execution
- Google Ads campaign management
- Meta Ads campaign management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display advertising and remarketing campaigns
- Email marketing campaigns
- Lead generation and conversion optimization
- Budget monitoring and campaign optimization
- AI-assisted digital marketing and automation tools
Social Media Management
- Social media content planning and scheduling
- Content calendar development
- Audience engagement and community management
- Performance monitoring and analytics
- Trend identification and content ideation
- Social media advertising
- Influencer and promotional campaign coordination
Website & Content Management
- Website content updates
- Landing page development support
- Website banner creation
- SEO content optimization
- Blog and article development
- Marketing copywriting
- Content creation in English and Malayalam
Creative Design & Branding
- Social media creatives
- Digital advertisements
- Reels, stories and promotional visuals
- Brochure and flyer design
- Posters, banners and standees
- Corporate branding materials
- Brand identity and visual consistency
- Adaptation of creatives across digital and print platforms
Marketing Analytics & Reporting
- Google Analytics (GA4)
- Campaign performance analysis
- ROI measurement
- Website traffic analysis
- Conversion tracking
- KPI reporting
- Dashboard preparation
- Marketing performance reporting
Marketing Coordination
- Cross-functional campaign coordination
- Marketing calendar execution
- Event and promotional activity support
- Internal stakeholder communication
- Campaign documentation
- Marketing project coordination
Vendor & Agency Coordination
- Coordination with advertising agencies
- Printing vendor management
- Creative agency coordination
- Vendor quotation management
- Marketing procurement coordination
- Vendor performance monitoring
- Campaign execution support
Software Skills
The candidate should have strong working knowledge of:
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign (or Affinity Suite)
- Meta Business Suite
- Social media scheduling tools
- Email marketing platforms
- CRM software
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- AI tools for content creation and productivity (ChatGPT, Gemini, Canva AI, Adobe Firefly or similar)
Required Competencies
The successful candidate should demonstrate:
- Strong digital marketing knowledge
- Excellent analytical and data interpretation skills
- Creative thinking and visual design ability
- Strong written and verbal communication skills
- Excellent copywriting and content development skills
- Strong organizational and project management skills
- Ability to manage multiple campaigns simultaneously
- Attention to detail and brand consistency
- Strong problem-solving and decision-making skills
- Ability to work independently and collaboratively
- Effective stakeholder and vendor management
- Time management and prioritization skills
Preferred Skills
- Hands-on experience with Google Ads and Meta Ads optimization
- Strong SEO and keyword research capabilities
- Experience in bilingual content creation (English & Malayalam)
- Graphic design experience for both digital and print media
- Knowledge of AI-powered marketing and automation tools
- Experience managing websites and CMS platforms
- Exposure to Retail, Shopping Mall, Hospitality or Consumer-facing businesses
- Experience preparing marketing dashboards and performance reports
- Understanding of branding and corporate identity management
The ideal candidate should consistently demonstrate:
- Professionalism in all communications and marketing activities
- Creativity with a strong business orientation
- Ownership and accountability for campaign performance
- Data-driven decision-making
- Strong collaboration with internal teams and external partners
- Adaptability to evolving digital marketing trends
- Continuous learning and technology adoption
- High attention to quality and deadlines
- Customer-focused thinking
- Commitment to continuous improvement
LIVING OUR ORGANISATIONAL VALUES
All employees are expected to consistently demonstrate the following values in their daily work:
Integrity: Maintain confidentiality of marketing strategies, customer information and business data while ensuring ethical marketing practices.
Ownership: Take responsibility for planning, executing and optimizing digital marketing campaigns while ensuring timely delivery of all assigned marketing initiatives.
Service Excellence: Deliver high-quality marketing campaigns, creative assets and communication materials that enhance customer engagement and strengthen the company's brand.
Collaboration: Work effectively with the Marketing Head, internal departments, agencies, vendors and external partners to achieve marketing objectives.
Accountability: Ensure campaigns, reports, creative deliverables and website updates are completed accurately, within agreed timelines and in compliance with company standards.
Continuous Improvement: Continuously explore emerging digital marketing trends, AI technologies and innovative marketing practices to improve campaign effectiveness, operational efficiency and business outcomes.
Pay: ₹12,000.00 - ₹50,000.00 per month
Work Location: In person
