Job Title: Social Media Marketing Executive (SMM)
Experience: 1 Year
Job Type: Full-time
Location: Mohali
Work Mode: On-site
Job Summary
We are looking for a creative and enthusiastic Social Media Marketing Executive with 1 year of hands-on experience in managing social media platforms and executing digital marketing campaigns. The ideal candidate should be capable of creating engaging content, managing social media calendars, monitoring performance, and contributing to brand growth across multiple platforms.
The candidate should stay updated with the latest social media trends, understand audience behavior, and be passionate about creating content that drives engagement and brand awareness.
Key Responsibilities
- Manage and maintain social media accounts across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
- Plan, schedule, and publish content using content calendars.
- Create engaging captions and coordinate with designers for graphics, reels, videos, and other creatives.
- Monitor social media trends and suggest fresh content ideas.
- Execute organic social media campaigns to improve brand awareness and engagement.
- Assist in running paid campaigns on Meta platforms (Facebook & Instagram).
- Track campaign performance using Meta Insights, LinkedIn Analytics, and other reporting tools.
- Monitor comments, messages, and audience interactions while maintaining professional communication.
- Coordinate with content writers, graphic designers, and marketing teams for timely campaign execution.
- Maintain consistency in branding and messaging across all social media platforms.
- Prepare weekly and monthly social media performance reports.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1 year of experience in Social Media Marketing or Digital Marketing.
- Good understanding of Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
- Experience with Meta Business Suite, Canva, Buffer, Hootsuite, or similar scheduling tools.
- Basic knowledge of Meta Ads and paid social media campaigns.
- Strong written and verbal communication skills.
- Creative mindset with excellent attention to detail.
- Ability to manage multiple tasks and meet deadlines.
- Basic understanding of social media analytics and performance metrics.
Preferred Qualifications
- Experience working in a digital marketing agency or handling multiple brand accounts.
- Familiarity with influencer collaborations and social media outreach.
- Understanding of current social media trends, algorithms, and best practices.
- Knowledge of video content planning and short-form content strategies (Reels/Shorts).
Pay: From ₹20,000.00 per month
Work Location: In person
