PUR ENERGY LTD
Brands: PuREPower (Battery Energy Storage / Hybrid Inverters) | PURE EV (Electric Two-Wheelers)
Job Description: Area Sales Manager / Key Account Manager (ASM & KAM)
Job Title
Area Sales Manager / Key Account Manager (ASM / KAM)
Company
PUR Energy Ltd (PURE EV & PuREPower)
Location
Head Office - Kandi Village, Sangareddy, Telangana (Relocation to or near Sangareddy is mandatory)
Working Schedule
6 days a week (Monday to Saturday)
Experience
6 to 12 years of core hands-on sales experience in relevant power domains
Level
Senior Individual Contributor / Mid-Senior Management (Direct dealer & distribution sales)
Reports to
AVP – Marketing & Branding
Qualification
B.Tech / Graduate Degree / MBA or equivalent professional degree
Primary objective
Drive B2B revenue growth, proactively identify new business, expand the dealer network, provide technical solutions, and meet aggressive sales targets across the power back-up portfolio.
Target Ownership
Monthly B2B Revenue Target of ₹2 Crores
1. About the Company
PURE acronym stands for Power Using Renewable Energy and true to its name ever since inception, the company has focused on enabling transition to sustainable energy sources. PURE has forayed into the Energy Storage Products under the brand PuREPower with a presence across different segments including Home and Commercial with products ranging from 3 KVA/kWH to 60 KVA/kWH.
PURE has a vertically integrated approach with the complete in-house design, engineering and manufacturing of the Energy Storage products at its factory in Sangareddy, Telangana. The company management team brings significant experience from academia and the energy industry.
There has been no better time to join the Energy Storage industry in India, with a forecasted deployment of over 250 GWh of grid scale Energy Storage by FY30. PURE is fully capitalized to achieve a strong presence in this vertical with a keen focus on R&D and technology driven approach.
2. Role Summary
As a part of PURE, The Area Sales Manager role requires a blend of skills: strong sales acumen honed by experience in high value power-back up products in the DG set or higher KVA UPS/Inverter solutions, higher KVA solar off-grid solutions, and the capacity to quickly master and articulate the technical benefits of our Power Solutions (Solar Rooftop,UPS/Inverter, Batteries, and DG Sets 15-50 KVA).
The core function is proactive customer engagement through cold/warm calling, convincingly explaining detailed product features, and successfully converting leads to achieve high sales targets in both specialized areas. Your key responsibilities will include identifying potential B2C and B2B customers, developing strong client relationships, providing product demonstrations, and ensuring successful deal closures. You will also collaborate with internal teams to enhance sales strategies, appoint dealers/distributors and meet revenue targets.
PuREPower Products Innovation: Combining Inverter, Battery, Solar Hybrid, IoT/AI with Aesthetics and 15 Years Life Cycle.
3. Key Skills & Competencies
● Hybrid Sales Expertise: Proven capability in handle B2B (Enterprise/Corporate) sales channels.
● Channel Management: Hands-on experience in managing direct dealers, expanding distribution networks, and building robust new channel partnerships from scratch.
● Technical Acumen: Ability to understand technical specifications, explain power solutions clearly to non-technical clients, and conduct product demonstrations.
● Commercial Negotiation: Exceptional communication, presentation, and hard negotiation skills with a track record of closing high-value commercial contracts.
4. Essential Responsibilities & Key Result Areas (KRAs)
4.1 Revenue Generation & Target Achievement
● Own and consistently deliver the monthly B2B sales revenue target of ₹2 Crores.
● Proactively identify, qualify, and convert new business opportunities in the UPS, inverter, lead-acid battery, and DG Set (specifically 15 KVA to 50 KVA) sectors.
● Drive continuous lead generation efforts, converting cold and warm leads into active, revenue-generating accounts.
4.2 Network Building & Account Management
● Appoint, develop, and manage a robust network of strategic dealers and distributors across the designated territory.
● Nurture long-term relationships with key accounts, corporate clients, and institutional buyers to ensure repeat business and brand loyalty.
● Implement channel-friendly schemes and engagement programs to maximize wallet share from existing partners.
4.3 Technical Consultative Selling
● Act as a trusted technical advisor, providing comprehensive product demonstrations and guidance tailored to the client's power requirements.
● Collaborate closely with internal technical and support teams to design custom solutions and ensure seamless post-sales execution.
4.4 Market Intelligence & Strategy
● Stay ahead of the curve by monitoring industry trends, macro-market developments, and competitor pricing/strategy.
● Identify untapped market segments and geographical pockets to expand network footprint.
4.5 Reporting & Operations
● Maintain strict sales discipline by preparing and submitting daily/weekly/monthly sales reports, pipeline updates, and accurate revenue forecasts.
● Ensure timely collection of payments and adherence to credit policies across all dealer and B2B accounts.
5. Required Skills & Experience
● Education: Must possess a valid B.Tech, graduation degree, or an MBA from a recognized educational institution.
● Experience Range: A minimum of 6 to 12 years of hands-on, high-volume sales experience in related domains.
● Industry Expertise: Past working experience inside power backup, high-value UPS systems, DG Sets, inverters, solar off-grid systems, or battery manufacturing ecosystems is heavily preferred.
● Sales Models: Advanced, practical mastery of B2B sales cycles, direct B2C consumer dynamics, channel distribution development, and lead conversion pipelines.
● Soft Skills & Communication: Exceptional interpersonal communication, long-term trust-building ability, and highly polished corporate negotiation skills.
● Technical Fluency: Ability to quickly master, conceptualize, and accurately translate technical benefits (KVA, kWH, Solar Hybrids, IoT integrations) into high-impact value statements for clients.
Pay: ₹40,000.00 - ₹80,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
