Job DescriptionPositionSM/ CM- MarketingDepartmentMarketingFunctionCustomer Marketing - engagementReporting toAVP – MarketingBand4LocationGurgaonTeam size (D/I)NAJOB SUMMARY
We are looking for a passionate, data-driven marketing professional for user / customer engagement, and cross-sell initiatives. This role will be pivotal in shaping, engage customers and delivering high-impact user journeys that fuel growth and customer retention. This needs end to end work on all customer communication for the organization.
The role requires close collaboration with cross-functional teams like digital product, operations, sales and servicing to deliver measurable business outcomes through the app.
An ideal candidate for this role would be an individual with experience in communication. Customer engagement and user journeys with the ability to infuse creative thinking.
KEY RESPONSIBILITIES
- Engagement and communication
- Develop and execute mobile engagement strategies to increase app retention and policy renewals
- Plan and manage push notification campaigns including segmentation, A/B testing, and performance analysis.
- Analyze user behavior data to identify key engagement drivers and areas for improvement.
- Implement in-app messaging strategies to deliver personalized and timely communications to users.
- Cross Sell and Upsell initiatives
- Identify and develop cross-selling and upselling opportunities within the app
- Track the performance of cross-sell initiatives and optimize them for better results.
- Implement strategies to encourage users to buy riders, and additional life insurance and investment products.
- Collaborate with business, and design team to create relevant cross sell banners and launch them on the app
- Aligning app product development to business goals
- Understand business needs and create requirement documents for new experiences within the app
- Envisage App journeys for existing customers, onboarding Flow, prospect
- Lead New marketing integrations within the app like appsflyer, Firebase and netcore
- Define success metrics, track KPIs, and ensure continuous optimization of the app
- Creative and content excellence
- End to end planning and management of customer communicationfor engagement.
- Develop and manage creative campaigns for engaging customers
- Plan and execute lead generation campaigns, digital initiatives like webinars, lead generation tools, gamified conversation starters
- Work with cross –functional teams to develop campaigns to improve customer experience
- Manage marketing dashboards, campaign analytics and insights
- Partner Management:
- Work towards quality output within brand guidelines with briefing and continuous feedback to the creative agencies
- Working with experiential marketing partners to deliver BTL campaigns
- Working with video marketing partners, in-house studio and vernacular partners for creating communication
- Planning managing timely delivery of campaigns with the agency partner to enable speed to market
- Budget and compliance
- Use File of all customer facing marketing collaterals
- Documentation and Management of Customer Facing Communication
- Work with legal and compliance to ensure all communication is approved and filed
- Manage periodic Internal and external audits
- Manage budget
Measures of Success
- Engagement metrics and renewals
- Cross Sell Business growth
- Timely reporting on KPIs
- New journey launches within the app
Key Relationships (Internal /External)
Internal:
Significant interaction: Marketing, Business Analytics, IT
Moderate interaction: Ecommerce, Digital Product Management teams
External:
Significant interaction: MMP Partner, Engagement partners
Key competencies/skills required
- Strong understanding of mobile engagement platforms like mo-engage/Netcore /Clevertap
- Experience with mobile analytics (firebase, GA4) and attribution platforms (appsflyer, branch, Adjust etc)
- Excellent analytical and problem-solving skills
- Communication and creative skills
- A strong desire to learn and stay updated
- Excellence in written and verbal communication
- Experience of working with creative partners and external marketing agencies
Experience
- Bachelor's degree in engineering, Marketing, Business, or a related field
- At least 6+ years of experience in mobile marketing and/or digital marketing
- Stellar performance record
