Key Responsibilities – Digital Marketing Manager
- Develop and execute digital marketing strategies to achieve business goals.
- Plan, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other digital platforms.
- Generate quality leads and improve conversion rates through performance marketing.
- Manage SEO, SEM, website optimization, and content marketing initiatives.
- Create and oversee social media campaigns to increase brand awareness and engagement.
- Plan and execute email marketing and marketing automation campaigns.
- Monitor campaign performance using analytics tools and prepare MIS reports.
- Manage the digital marketing budget and ensure maximum ROI.
- Coordinate with the sales, design, and content teams to support marketing objectives.
- Conduct market research, competitor analysis, and identify new growth opportunities.
- Improve website traffic, user experience, and conversion rates.
- Manage online reputation and customer engagement across digital channels.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
- Lead, mentor, and monitor the performance of the digital marketing team.
- Ensure timely delivery of campaigns while meeting KPIs such as lead generation, ROAS, website traffic, and customer acquisition.
Pay: ₹18,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person