Renew Plus Hair and Skin Care Pvt. Ltd. is looking for an experienced Google Ads Specialist to manage and scale paid advertising campaigns across multiple clinic locations. The candidate will be responsible for generating high-quality leads, increasing appointment bookings, improving walk-ins and reducing the cost per acquisition through Google Search, Display, YouTube and Performance Max campaigns. This is a performance-driven role. The candidate will be evaluated based on lead quality, appointment conversion, walk-ins, revenue generated and return on advertising spend—not only impressions and clicks. Key Responsibilities - Plan, create, manage and optimise Google Ads campaigns for hair transplant, hair care, skin care and aesthetic treatments. - Manage Google Search, Display, YouTube, Remarketing and Performance Max campaigns. - Conduct keyword research based on treatment, location and patient search intent. - Create branch-specific campaigns for multiple clinic locations. - Write high-converting ad copies and coordinate with the creative team for ad assets. - Set up and monitor conversion tracking through Google Ads, Google Analytics and Google Tag Manager. - Track phone calls, lead forms, WhatsApp enquiries, appointments and walk-ins. - Optimise campaigns based on CPL, cost per appointment, cost per walk-in, conversion rate and ROAS. - Create negative keyword lists and regularly improve search-term quality. - Analyse competitor advertisements, keywords, landing pages and offers. - Work with the website and design teams to improve landing-page conversion rates. - Manage remarketing audiences for website visitors and previous leads. - Monitor daily campaign spending and prevent budget wastage. - Prepare daily, weekly and monthly performance reports. - Coordinate with the call centre, CRM and branch teams to verify lead quality and conversion. - Recommend budget allocation based on branch performance and revenue potential. - Stay updated on Google Ads policies, healthcare advertising restrictions and platform changes. Required Skills - Strong hands-on experience with Google Ads. - Practical knowledge of Google Search, Display, YouTube and Performance Max campaigns. - Experience in lead-generation campaigns. - Strong knowledge of keyword research, bidding strategies and audience targeting. - Experience with Google Analytics 4 and Google Tag Manager. - Knowledge of conversion tracking, call tracking and landing-page optimisation. - Ability to analyse campaign data and take corrective action quickly. - Strong reporting and Excel or Google Sheets skills. - Good understanding of local-service and multi-location advertising. - Experience in healthcare, cosmetic, aesthetic, dental, hospital or clinic marketing will be preferred. Key Performance Indicators - Number of qualified leads generated. - Cost per qualified lead. - Appointment booking rate. - Lead-to-walk-in conversion rate. - Cost per walk-in. - Patient acquisition cost. - Revenue generated from Google Ads. - Return on advertising spend. - Branch-wise campaign performance. - Reduction in irrelevant leads and wasted ad spend. Candidate Requirements - Minimum 2 years of direct Google Ads experience. - Proven track record of managing lead-generation campaigns. - Ability to handle multiple campaigns and clinic locations. - Strong communication and analytical skills. - Should be comfortable working with monthly targets. - Google Ads certification will be an advantage. - Candidates must be able to show previous campaign results or case studies during the interview. Salary Salary will be based on experience, practical knowledge and previous campaign performance. Preferred Salary Range: ₹30,000–₹60,000 per month, depending on skill level and proven results. Application Process Candidates can apply by sharing: - Updated resume. - Previous Google Ads campaign results. - Monthly advertising budgets handled. - Average CPL achieved. - Industries previously managed. - Google Ads or Analytics certifications, if available.
Pay: ₹345,675.86 - ₹1,568,501.88 per year
Work Location: In person
