About Soul Pantry
Soul Pantry is one of the fastest-growing healthy snack brands in the UAE, making protein snacks that actually taste good. From high-protein chips to protein bars, we're on a mission to make healthy eating exciting, convenient, and delicious.
We're looking for a data-driven Performance Marketing Specialist who lives and breathes paid advertising and knows how to scale brands profitably.
Role Overview
You will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Meta, Google, and TikTok. Your goal is simple:
Generate profitable revenue while continuously improving ROAS, CAC, and customer acquisition.
You'll work closely with our creative team to test new ad concepts and identify winning creatives.
Responsibilities:
Meta Ads (Primary Platform)
- Plan and execute Facebook & Instagram campaigns
- Build and scale prospecting campaigns
- Manage retargeting funnels
- Create lookalike audiences
- Test different campaign objectives
- Budget allocation and scaling
- Creative testing
- Audience segmentation
- Analyze campaign performance daily
- Improve ROAS and lower CPA
Google Ads
Manage campaigns across:
- Performance Max
- Search
- Shopping
- Display
- YouTube
Responsibilities include:
- Keyword research
- Campaign structure
- Negative keywords
- Feed optimization
- Conversion tracking
- Bid strategies
- Landing page recommendations
TikTok Ads
- Launch and optimize TikTok campaigns
- Test UGC creatives
- Scale winning ads
- Build audiences
- Optimize conversion campaigns
- Stay updated on TikTok trends
Analytics & Reporting
- Monitor KPIs daily
- Weekly performance reports
- Monthly strategy reports
- Analyze:
- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- AOV
- MER
- Identify opportunities for scaling
Creative Strategy
Work closely with our AI Creative Team to:
- Develop ad concepts
- Brief new creatives
- Identify winning hooks
- Suggest new angles
- Review creatives before launch
- Test static vs video ads
- Test UGC vs lifestyle vs product-focused creatives
Landing Page Optimization
Provide recommendations to improve:
- Conversion rate
- User experience
- Offer positioning
- Product pages
- Checkout flow
Testing
Continuously test:
- Audiences
- Creatives
- Headlines
- Offers
- Copy
- Landing pages
- Bidding strategies
- Campaign structures
Pixel & Tracking
Maintain accurate tracking using:
- Meta Pixel
- TikTok Pixel
- Google Tag Manager
- GA4
- Enhanced Conversions
- Conversion API (CAPI)
Ensure events are firing correctly.
Requirements
- 3+ years of performance marketing experience
- Strong experience running Meta Ads
- Experience managing Google Ads
- Experience with TikTok Ads
- Ecommerce experience is essential
- Experience with DTC brands preferred
- Strong analytical mindset
- Comfortable working with large budgets
- Excellent communication skills
- Self-motivated and proactive
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: Remote
