Job Description: Senior Content Writer (Brand Communications)
About Us
Adventures Overland is India’s leading, award-winning luxury adventure travel company, specializing in curated self-drive road trips across the globe. We organise both fixed departure and tailor-made journeys, enabling travellers to explore the world in custom-fitted 4x4 vehicles as part of a secure, guided convoy.
Role Overview
We are looking for a Senior Content Writer who can take ownership of content across platforms while contributing to brand communication through campaigns.
This role is writing-first, but requires someone who understands how content translates into engagement and conversions across channels like email and WhatsApp.
Key Responsibilities
1. Content Writing (Core Responsibility)
- Create high-quality content across:
o Blogs (SEO + long-form storytelling)
o Website content (landing pages, footers, product pages)
o Trip itineraries and brochures
- Convert product and destination details into compelling, experience-led narratives
- Maintain a strong, consistent brand voice
2. Campaign Communication
o Email campaigns
o WhatsApp campaign content (including short-form + carousel messaging)
- Understand audience segmentation (existing vs new users) and tailor messaging accordingly
3. Product & Brand Positioning
o New trip launches
o Brochure restructuring and content improvement
- Help define how trips are presented, differentiated, and sold through content
4. Performance-Led Thinking
- Understand and optimise for:
o Open rates
o CTR
o Engagement
- Iterate content based on campaign learnings and feedback
5. Cross-Functional Collaboration
o Marketing (campaign planning & creatives)
o Sales (lead quality & messaging feedback)
o Product (trip details & positioning)
6. Content Versatility
o YouTube descriptions/scripts
o Social captions
o Ad copies
o Photo storytelling
7. Ownership & Process
- Take ownership of timelines and deliverables
- Contribute to improving content workflows and campaign execution
Requirements (Senior Level)
- 3–6 years of experience in content writing
- Strong portfolio across blogs, marketing content, and product storytelling
- Ability to switch between long-form and short-form content seamlessly
- Understanding of content performance and audience behaviour
- Experience working with cross-functional teams
- Strong sense of ownership and attention to detail
What We’re Looking For
- A writer who understands business impact
- Someone who can think beyond words and understand why content works
- Ability to handle multiple projects and fast timelines
- Someone who can eventually own communication for key campaigns
Why Join Us?
- Be a part of a passionate team redefining adventure travel.
- Work in a creative, fast-paced environment.
- Opportunity to travel and experience trips firsthand.
- Play a key role in shaping the voice of a luxury adventure brand.
To Apply:
Send your resume, portfolio (if any), and a brief note on why you’d be a great fit to
[email protected]
Pay: ₹40,777.00 - ₹50,777.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
Work Location: In person
