This role is Internship + PPO / Direct FTE based on experience
At Pickyourtrail, we don’t just sell trips—we sell sooper hit holidays.
We’re looking for a Social Media Management Intern who can make our brand the go-to
inspirational platform for travel. This role owns the end-to-end social
presence—from conceptualising the content calendar to driving engagement and
conversions.
You’ll shape how people discover, desire, and decide their next holiday—with Pickyourtrail as the obvious route.
Key Responsibilities
1. Content Strategy & Calendar Ownership
● Own and execute a monthly content calendar aligned to destinations,
seasonal demand, and business priorities (Bali, Europe, Thailand, etc.)
● Build strong content pillars: travel inspiration, itineraries, planning hacks,
product proof, and “sooper hit holiday” moments
● Tap into cultural trends, travel spikes, and moments in the consumer
decision journey.
2. Content Conceptualisation & Direction
● Create high-performing social concepts (especially reels & carousels) that
stop the scroll
● Write sharp, insight-led copy tailored to each platform
● Work closely with design and video teams to bring ideas to life
● Ensure content balances top funnel aspiration with middle funnel and
boom funnel practicality
3. Platform & Handle Management
● Manage day-to-day publishing across Instagram, Facebook, and YouTube
● Maintain a distinct, consistent brand voice that feels travel-first and
relatable
● Be on top of the algorithm working and evolving content formats for each
platform and prepare content accordingly
4. Engagement & Community Building
● Actively manage comments and DMs to build a high-intent travel
community
● Turn conversations into curiosity and eventually into bookings
● Identify recurring questions, objections, and desires from users and feed
them back into content
5. Performance & Optimisation
● Track key metrics: reach, engagement, saves, shares, CTR, and assisted
conversions
● Identify what drives intent (not just vanity engagement)
● Continuously experiment with hooks, formats, and narratives to improve
performance
6. Campaign Integration
● Translate marketing campaigns like launches, oer and destination pushes
into social-first narratives
● Work closely with performance, brand, and product teams to ensure social
supports revenue goals
● Amplify PR moments and partnerships through compelling content
What We’re Looking For
● 0 - 3 years of experience managing social media for consumer brands
● Strong understanding of Instagram, Facebook, and YouTube content
ecosystems
● Proven ability to think in content, not just execute briefs
● Excellent storytelling and copywriting skills
● Data-driven mindset
● Ability to move fast, test aggressively, and iterate
What Success Looks Like
● Pickyourtrail becomes a daily travel inspiration destination on social
● Content stands out—higher recall, share-worthy and leads to organic followers
● Growth in high-quality engagement (saves, shares, DMs)
● Social meaningfully contributes to traic, leads, and bookings
● Clear linkage between content and destination demand spikes
Nice to Have
● Deep interest in travel and consumer behavior
● Experience working on travel, lifestyle or D2C brands
● Understanding of how content influences consideration → conversion
Pay: ₹8,000.00 - ₹10,000.00 per month
Work Location: In person
