Key Purpose of the Job
This role is responsible for strategising, planning, and executing the company's internal brand and marketing communication programs. The objective is to build brand equity, craft a consistent brand narrative across digital and offline touchpoints, and strengthen market visibility, employer brand, and thought leadership positioning as a data-first growth marketing company.
Key Accountabilities
Strategic
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Drive the overall brand marketing strategy and content calendar, aligned to business priorities and target audiences (clients, prospects, talent).
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Build a differentiated brand positioning through storytelling that reflects the company's MarTech, AI, and creative expertise.
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Translate market trends, client success data, and competitor activity into actionable branding and content opportunities.
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Support planning of PR, influencer, and industry-visibility initiatives (award submissions, panel appearances, podcasts, speaking opportunities).
Operational
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Own and manage the brand's social media presence (LinkedIn, Instagram, Facebook) — content planning, publishing cadence, and performance tracking.
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Conceptualise and coordinate production of brand assets: case study videos, client testimonials, culture/event reels, brand films, and website content.
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Develop marketing collaterals — decks, one-pagers, e-mailers, social creatives, sales enablement materials — in collaboration with design and content teams.
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Plan and execute on-ground and digital brand activations: town halls, milestone celebrations, industry events, employer branding campaigns.
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Coordinate with external vendors/agencies for shoots, design production, and event execution.
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Track brand campaign performance (reach, engagement, follower growth, share of voice) and report via dashboards.
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Maintain brand consistency (tone, visual identity, messaging) across all internal and external collateral.
Internal Interactions: Marketing, Content, Design, Business Development, People & Ops, Client Servicing Teams
Preferred Profile & Competencies
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Bachelor's/MBA in Marketing, Communications, or related field, with 1–2 years of experience in brand marketing, corporate communications, or Google ads & social media management (agency exposure preferred)
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Strong written communication skills with the ability to craft brand-consistent copy and content briefs
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Working knowledge of advertising platforms, scheduling tools, and basic performance analytics
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Creative eye for visual storytelling — able to brief designers/videographers clearly, even without executing design personally
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Excellent project management skills with the ability to manage senior stakeholders
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Highly collaborative, proactive, and comfortable operating with ownership in a fast-paced environment
