About Us
At Delta Business Network & Delta Murasu TV, our motto is "Empowering Businesses, Creating Futures." We are a dynamic platform dedicated to helping businesses grow and succeed. We are looking for a data-driven Digital Marketing Executive with 2–3 years of experience to lead lead-generation and promotional efforts for our upcoming Virtual Expo.
Role Overview
The Digital Marketing Executive will plan, execute, publish, and optimize performance marketing campaigns across multiple digital channels. Your primary goal will be to maximize event visibility, drive online traffic, and generate qualified B2B/B2C leads for exhibitor registrations, sponsorships, and visitor participation.
Key Responsibilities
- Campaign Management: Plan, schedule, publish, and manage digital promotional campaigns across Facebook, Instagram, YouTube, LinkedIn, and WhatsApp.
- Lead Generation & Outreach: Target key industry segments including property owners, builders, developers, real estate agents, vendors, investors, banks, and NBFCs to generate qualified leads.
- Community Engagement: Identify relevant online communities, groups, and forums to distribute campaign materials; respond promptly and professionally to social media messages, comments, and enquiries.
- Conversion Optimization: Generate enquiries for exhibitor registrations, sponsorships, memberships, directory listings, and visitor registrations.
- Cross-Functional Coordination: Collaborate closely with content creators, sales, web development, and event management teams to maintain campaign alignment.
- Analytics & Reporting: Monitor reach, impressions, click-through rates, website traffic, and conversions. Prepare daily performance reports with published links, screenshots, analytics, and lead metrics.
Requirements & Qualifications
- Experience: 2–3 years of experience in digital marketing, performance advertising, or social media management with a strong emphasis on lead generation.
- Technical & Marketing Skills: Hands-on experience with Meta Ads Manager, social media management tools, basic Google Analytics, and lead tracking software.
- Communication Skills: Professional communication skills in Tamil and English for community management and enquiry handling.
- Analytical Mindset: Comfortable tracking campaign performance, conversion rates, and ROI metrics.
Key Performance Objective
Maximize overall Virtual Expo registrations, qualified business enquiries, and measurable sales conversions.
Contact Us:
9487410815 | 8220530235
Pay: From ₹30,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid time off
- Work from home
Work Location: Remote
