About Kolam
Kolam is a branding-first digital marketing agency that helps businesses grow through strategy, creativity, and performance-driven marketing. We work with brands across industries to build meaningful digital experiences and measurable business outcomes.
Role Overview
We are looking for a Senior Digital Marketing Executive with 1.5–2 years of experience to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should be analytical, performance-oriented, and capable of independently managing digital campaigns.
Key Responsibilities
- Plan, execute, and optimize campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Manage SEO, SEM, social media marketing, and lead generation activities.
- Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPL, ROAS, and conversions.
- Track website and campaign performance using Google Analytics and Search Console.
- Prepare performance reports with actionable insights.
- Coordinate with the content, design, and development teams for campaign execution.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Skills
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of SEO, SEM, Social Media Marketing, and Content Marketing.
- Proficiency in Google Analytics (GA4) and Google Search Console.
- Knowledge of Google Tag Manager and conversion tracking is an added advantage.
- Strong analytical, communication, and campaign optimization skills.
Qualification
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Relevant certifications in Google Ads, Google Analytics, or Meta Blueprint are an added advantage.
- Prior experience in a digital marketing agency is preferred.
Pay: ₹34,069.63 - ₹52,800.38 per month
Work Location: In person
