Job Title: Digital Marketing Specialist
Location: Kolkata, West Bengal, India
Department: Marketing
Employment Type: Full-time
Job Summary
We are seeking a results-oriented Digital Marketing Specialist to join our team in Kolkata. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to drive brand awareness, lead generation, and customer engagement in both local and global markets.
Key Responsibilities
- Develop and execute digital marketing strategies tailored to target audiences in Kolkata and beyond
- Manage paid advertising campaigns (Google Ads, Meta Ads) and optimize for ROI
- Implement SEO strategies to improve website ranking and local search visibility
- Handle social media marketing across platforms such as Facebook, Instagram, and LinkedIn
- Plan and execute email marketing campaigns for customer acquisition and retention
- Analyze campaign performance using tools like Google Analytics and prepare detailed reports
- Conduct keyword research, competitor analysis, and market research
- Collaborate with internal teams for content creation and campaign execution
- Stay updated with the latest digital marketing trends and tools
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 2–5 years of experience in digital marketing
- Strong knowledge of SEO, SEM, PPC, and social media marketing
- Hands-on experience with Google Ads, Google Analytics, and social media platforms
- Understanding of local market trends in Kolkata is a plus
- Excellent analytical and problem-solving skills
- Strong communication and organizational abilities
Preferred Qualifications
- Certifications in Google Ads, Google Analytics, or similar platforms
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
- Familiarity with WordPress or other CMS platforms
- Basic knowledge of HTML/CSS
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation and conversion rates
- Cost per lead (CPL) and return on investment (ROI)
- Social media engagement and reach
Benefits
- Competitive salary (as per Kolkata market standards)
- Performance incentives
- Opportunity to work with a growing team
- Learning and development support
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
