Job Title: Performance Marketing Executive
Location: Noida (On-site)
Experience: 1+ Years
Employment Type: Full-time
Job Overview
We are looking for a results-driven Performance Marketing Executive with 3+ years of hands-on experience managing paid advertising campaigns for e-commerce brands. The ideal candidate should have a strong understanding of digital marketing strategies, campaign optimization, audience targeting, and ROI-driven growth across multiple advertising platforms.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other digital platforms.
- Manage end-to-end performance marketing campaigns for e-commerce brands.
- Monitor key performance metrics such as ROAS, CAC, CPA, CTR, CPC, and conversion rates.
- Develop audience targeting, retargeting, and lookalike audience strategies to maximize campaign performance.
- Analyze campaign data and generate actionable insights to improve performance.
- Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.
- Collaborate with the creative, content, and design teams to develop high-converting ad creatives.
- Manage advertising budgets efficiently to maximize return on investment.
- Track website performance using Google Analytics, Meta Pixel, and other analytics tools.
- Stay updated with the latest trends, platform updates, and best practices in performance marketing.
Required Skills
- 3+ years of experience in Performance Marketing.
- Proven experience working with e-commerce brands.
- Strong expertise in Meta Ads Manager and Google Ads.
- Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Experience with conversion tracking, remarketing, and funnel optimization.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously and meet performance targets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint certifications are a plus.
- Experience with Shopify or other e-commerce platforms is preferred.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with fast-growing e-commerce brands.
- Collaborative and creative work environment.
- Career growth and learning opportunities.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
